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	<title>Kotaku Australia &#187; ageia</title>
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	<link>http://www.kotaku.com.au</link>
	<description>the Gamer&#039;s Guide &#124; Computer and video game news and reviews</description>
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		<title>AGEIA Was &#8220;Stupid&#8221;, Project Offset Could End Up As Intel Tech Demo</title>
		<link>http://www.kotaku.com.au/2008/03/ageia_was_stupid_project_offset_could_end_up_as_intel_tech_demo/</link>
		<comments>http://www.kotaku.com.au/2008/03/ageia_was_stupid_project_offset_could_end_up_as_intel_tech_demo/#comments</comments>
		<pubDate>Thu, 13 Mar 2008 02:00:00 +0000</pubDate>
		<dc:creator>Logan Booker</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[ageia]]></category>
		<category><![CDATA[au]]></category>
		<category><![CDATA[intel]]></category>
		<category><![CDATA[john carmack]]></category>
		<category><![CDATA[nvidia]]></category>
		<category><![CDATA[pc]]></category>
		<category><![CDATA[project offset]]></category>

		<guid isPermaLink="false">http://www.kotaku.com.au/games/2008/03/ageia_was_stupid_project_offset_could_end_up_as_intel_tech_demo.html</guid>
		<description><![CDATA[Even though his presence in the industry has declined somewhat since the release of Doom 3, and his passions have shifted from polygons and frame buffers to mobile phones and space rockets, it&#8217;s always pure win reading interviews with id&#8217;s John Carmack. Mention any topic and the man has something compelling to say.
PC Perspective managed [...]]]></description>
			<content:encoded><![CDATA[<p><img alt="john_carmack_mini.jpg" src="http://kotaku.com/assets/resources/2007/10/john_carmack_mini.jpg" width="132" height="170" class="postimg left" />Even though his presence in the industry has declined somewhat since the release of <i>Doom 3</i>, and his passions have shifted from polygons and frame buffers to mobile phones and space rockets, it&#8217;s always pure win reading interviews with id&#8217;s John Carmack. Mention any topic and the man has something compelling to say.</p>
<p>PC Perspective managed to get a hold of the programming guru and quiz him on the latest happenings in the industry, including the <a href="http://www.kotaku.com.au/games/2008/02/nvidia_buying_ageia-2.html">recent purchase of AGEIA by NVIDIA</a> and Intel&#8217;s consuming of <a href="http://www.kotaku.com.au/games/2008/02/offset_software_now_owned_by_intel.html">Offset Software and its luscious graphics engine</a> and <a href="http://www.kotaku.com.au/games/2007/09/intel_snaps_up_havok.html">physics middleware vendor Havok</a>.</p>
<p>Early on in the piece Carmack gives ray tracing a tongue lashing and fortifies his opinion on rasterisation, the dominant form of 3D rendering. According to Carmack, the argument that the former scales better than the latter is &#8220;ridiculous&#8221;. He even throws in a chunk of info on voxels, which our good friend Ken Silverman <a href="http://www.advsys.net/ken/voxlap.htm">loves to bits</a>.<span id="more-281147"></span>Next up Carmack comments on Intel&#8217;s shiny new toys &#8211; Havok and Offset Software. Intel&#8217;s always been about the hardware, but its hard to get the message across to people who have no idea what the benefits are of parallel processing. What better way to do it than with a <a href="http://www.kotaku.com.au/games/2008/02/one_thousand_nukes_set_off-2.html">demo of thousands of scrumptiously-rendered objects doing naughty things to each other</a>:</p>
<blockquote><p>The best way to evangelise your technology is to show somebody something &#8230; That’s the best way to lead anybody; it’s by example. They’ll learn the pros and cons of everything directly there and I very much endorse that direction for them.</p></blockquote>
<p>Carmack however wasn&#8217;t so glowing on the topic of NVIDIA and its questionable acquisition of AGEIA. He actually pulls out the &#8220;S&#8221; word:</p>
<blockquote><p>That was one of those things where it was a stupid plan from the start and I really hope NVIDIA didn’t pay too much because I found the whole thing disingenuous.  Many people from the very beginning said their entire business strategy was to be acquired because it should have been obvious to everybody that the market for an add-in physics card was just not there.</p></blockquote>
<p>One could argue that there&#8217;s <i>still</i> no market for hardware physics. My bet is it&#8217;ll just &#8220;fade&#8221; into the hardware, and end up as another bullet point on the box for your graphics card or CPU.</p>
<p>Of course, id&#8217;s main man doesn&#8217;t stop there. Loads more await you in the full interview, including info on id Tech 6, the developer&#8217;s upcoming glorified tech demo.</p>
<p><a href="http://www.pcper.com/article.php?aid=532&#038;type=expert&#038;pid=1">John Carmack on id Tech 6, Ray Tracing, Consoles, Physics and more</a> [PC Perspective]</p>
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		<title>NVIDIA Buying AGEIA</title>
		<link>http://www.kotaku.com.au/2008/02/nvidia_buying_ageia-2/</link>
		<comments>http://www.kotaku.com.au/2008/02/nvidia_buying_ageia-2/#comments</comments>
		<pubDate>Mon, 04 Feb 2008 22:19:41 +0000</pubDate>
		<dc:creator>Brian Crecente</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[ageia]]></category>
		<category><![CDATA[nvidia]]></category>
		<category><![CDATA[pc]]></category>
		<category><![CDATA[physx]]></category>

		<guid isPermaLink="false">http://www.kotaku.com.au/games/2008/02/nvidia_buying_ageia-2.html</guid>
		<description><![CDATA[NVIDIA today confirmed rumblings that they were looking to buy physics-centric AGEIA Technologies. NVIDIA saied an agreement to acquire the industry leaders in gaming physics, though the acquisition still remains subject to some closing conditions.
More details about the deal will shake out during NVIDIA&#8217;s upcoming quarterly conference call, set for Feb. 13.
While AGEIA appears to [...]]]></description>
			<content:encoded><![CDATA[<p>NVIDIA today confirmed rumblings that they were looking to buy physics-centric AGEIA Technologies. NVIDIA saied an agreement to acquire the industry leaders in gaming physics, though the acquisition still remains subject to some closing conditions.</p>
<p>More details about the deal will shake out during NVIDIA&#8217;s upcoming quarterly conference call, set for Feb. 13.</p>
<p>While AGEIA appears to continue to struggle breaking into the mainstream PC market, they&#8217;ve made significant in-roads into the console market with 140 PhysX-based games shipping or in development on the Playstation 3, Xbox 360, Wii and PC. The company has more than 10,000 registered and active users of their PhysX software development kit as well.</p>
<blockquote><p> &#8220;NVIDIA is the perfect fit for us. They have the world&#8217;s best parallel computing technology and are the thought leaders in GPUs and gaming. We are united by a common culture based on a passion for innovating and driving the consumer experience,&#8221; said Manju Hegde, co-founder and CEO of AGEIA. </p></blockquote>
<p>Full release on the jump. I wonder if NVIDIA would try to come up with a way to incorporate the PhysX engine into a graphics card, instead of requiring two pieces of hardware? Maybe that&#8217;s not possible, actually.</p>
<p><span id="more-276194"></span>
<p>SANTA CLARA, CA &#8212; FEBRUARY 4, 2008&#8211;NVIDIA (Nasdaq: NVDA), the world leader in visual computing technologies and the inventor of the GPU, today announced that it has signed a definitive agreement to acquire AGEIA Technologies, Inc., the industry leader in gaming physics technology. AGEIA&#8217;s PhysX software is widely adopted with more than 140 PhysX-based games shipping or in development on Sony Playstation3, Microsoft XBOX 360, Nintendo Wii and Gaming PCs. AGEIA physics software is pervasive with over 10,000 registered and active users of the PhysX SDK.</p>
<p>&#8220;The AGEIA team is world class, and is passionate about the same thing we are&#8211;creating the most amazing and captivating game experiences,&#8221; stated Jen-Hsun Huang, president and CEO of NVIDIA. &#8220;By combining the teams that created the world&#8217;s most pervasive GPU and physics engine brands, we can now bring GeForce®-accelerated PhysX to hundreds of millions of gamers around the world.&#8221;</p>
<p>&#8220;NVIDIA is the perfect fit for us. They have the world&#8217;s best parallel computing technology and are the thought leaders in GPUs and gaming. We are united by a common culture based on a passion for innovating and driving the consumer experience,&#8221; said Manju Hegde, co-founder and CEO of AGEIA.</p>
<p>Like graphics, physics processing is made up of millions of parallel computations. The NVIDIA® GeForce® 8800GT GPU, with its 128 processors, can process parallel applications up to two orders of magnitude faster than a dual or quad-core CPU.</p>
<p>&#8220;The computer industry is moving towards a heterogeneous computing model, combining a flexible CPU and a massively parallel processor like the GPU to perform computationally intensive applications like real-time computer graphics,&#8221; continued Mr. Huang. &#8220;NVIDIA&#8217;s CUDA™ technology, which is rapidly becoming the most pervasive parallel programming environment in history, broadens the parallel processing world to hundreds of applications desperate for a giant step in computational performance. Applications such as physics, computer vision, and video/image processing are enabled through CUDA and heterogeneous computing.&#8221;</p>
<p>AGEIA was founded in 2002 and has offices in Santa Clara, CA; St. Louis, MO; Zurich, Switzerland; and Beijing, China.</p>
<p>The acquisition remains subject to customary closing conditions.</p>
<p>More details about the acquisition will be provided during NVIDIA&#8217;s quarterly conference call, to be held on Wednesday, February 13, 2008 at 2:00 PM, Pacific Time. The Company&#8217;s prepared remarks will be followed by a question and answer period, which will be limited to questions from financial analysts and institutional investors. To listen to the conference call, please dial 212-231-2901; no password is required. The conference call will also be webcast live (listen-only mode) at the following Web sites: www.nvidia.com and www.streetevents.com.</p>
<p>Replay of the conference call will be available via telephone by calling 800-633-8284 (or 402-977-9140), passcode 21354792, until February 20, 2008. The webcast will be recorded and available for replay until the company&#8217;s conference call to discuss its financial results for its first quarter, fiscal 2009.</p>
<p>About AGEIA</p>
]]></content:encoded>
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		<title>PhysX Cards For $50? (Yes, In Japan)</title>
		<link>http://www.kotaku.com.au/2007/12/physx_cards_for_50_yes_in_japa/</link>
		<comments>http://www.kotaku.com.au/2007/12/physx_cards_for_50_yes_in_japa/#comments</comments>
		<pubDate>Tue, 18 Dec 2007 17:40:42 +0000</pubDate>
		<dc:creator>Mark Wilson</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[ageia]]></category>
		<category><![CDATA[hardware]]></category>
		<category><![CDATA[japan]]></category>
		<category><![CDATA[physx]]></category>

		<guid isPermaLink="false">http://www.kotaku.com.au/games/2007/12/physx_cards_for_50_yes_in_japa.html</guid>
		<description><![CDATA[Ageia&#8217;s PhysX cards, specialised components that support in-game physics just as a video card supports graphics, haven&#8217;t really taken the world by storm. Why? My guess is that, among other reasons, it&#8217;s tough enough for consumers to pony up $US 200 when they need a new graphics card, let alone an extra $US 130-$US 180 [...]]]></description>
			<content:encoded><![CDATA[<p><img alt="asus_physx.jpg" src="http://kotaku.com/assets/resources/2007/12/asus_physx.jpg" class="left"/>Ageia&#8217;s PhysX cards, specialised components that support in-game physics just as a video card supports graphics, haven&#8217;t really taken the world by storm. Why? My guess is that, among other reasons, it&#8217;s tough enough for consumers to pony up $US 200 when they need a new graphics card, let alone an extra $US 130-$US 180 on top of that. But in Japan, PhysX will have a chance to address the price barrier. Because Japanese graphics card manufacturer ELSA is going to begin selling PhysX cards for just 6000 yen (or about $US 50).</p>
<p>And when ordering a new computer, checking a $US 50 box rings of &#8220;impulse buy&#8221; a lot more than a card running three times that price. Seriously, $US 50 in computers is the grocery store checkout equivalent of a Mars bar and an issue of Cosmo. (Which, by the way, makes for a great Friday night if you are short on plans).</p>
<p><a href="http://www.digitalbattle.com/2007/12/18/physx-cards-at-50-in-japan/">PhysX Cards At $50 In Japan</a> [digitalbattle]</p>
<p><span id="more-270188"></span></p>
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		<title>Warmonger Delayed</title>
		<link>http://www.kotaku.com.au/2007/10/warmonger_delayed/</link>
		<comments>http://www.kotaku.com.au/2007/10/warmonger_delayed/#comments</comments>
		<pubDate>Tue, 16 Oct 2007 20:00:21 +0000</pubDate>
		<dc:creator>Brian Crecente</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[ageia]]></category>
		<category><![CDATA[delays]]></category>
		<category><![CDATA[netdevil]]></category>
		<category><![CDATA[physx]]></category>
		<category><![CDATA[warmonger]]></category>

		<guid isPermaLink="false">http://www.kotaku.com.au/games/2007/10/warmonger_delayed.html</guid>
		<description><![CDATA[]]></description>
			<content:encoded><![CDATA[<p><a href="http://kotaku.com/assets/resources/2007/10/wardelay.JPG"><img alt="wardelay.JPG" src="http://kotaku.com/assets/resources/2007/10/wardelay-thumb.JPG" width="430" height="198" class='postimg center" /></a><br />
No word on how long, but the NetDevil-designed, PhysX-powered shooter Warmonger: Operation Downtown Destruction won&#8217;t be hitting today&#8217;s ship date, Ageia has announced.</p>
<blockquote><p>
We&#8217;ve recently undergone some additional online field testing with a select group of PhysX beta testers and have gotten great feedback.  We want to take advantage of the feedback and ensure that Warmonger is 100 percent polished and truly shines as the best next-gen, hardware-accelerated physics and UE3 based game. Therefore, there will be a slight delay in shipment in order to make a few functional adjustments and server infrastructure improvements.  We are committed to rolling Warmonger in time for the holidays. We apologise for any inconveniences and will send notification as soon as possible once a new date is determined.
</p></blockquote>
<p>A delay is fine, but it&#8217;s not so great when there&#8217;s no new date attached. It might make sense,what with the glut of games hitting in the next three months, for the game to come out in January. Either way, I&#8217;m still jazzed about it. Oct 16, 2007 <span id="more-265603"></span></p>
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		<title>Intel Snaps Up Havok</title>
		<link>http://www.kotaku.com.au/2007/09/intel_snaps_up_havok/</link>
		<comments>http://www.kotaku.com.au/2007/09/intel_snaps_up_havok/#comments</comments>
		<pubDate>Mon, 17 Sep 2007 00:29:18 +0000</pubDate>
		<dc:creator>Logan Booker</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[ageia]]></category>
		<category><![CDATA[au]]></category>
		<category><![CDATA[bioshock]]></category>
		<category><![CDATA[havok]]></category>
		<category><![CDATA[intel]]></category>
		<category><![CDATA[physics]]></category>
		<category><![CDATA[physx]]></category>

		<guid isPermaLink="false">http://www.kotaku.com.au/games/2007/09/intel_snaps_up_havok.html</guid>
		<description><![CDATA[
Egads. This well and truly marks the end of AGEIA and its PhysX hardware physics processor. Havok already has a commanding lead &#8211; or should that be a monopoly &#8211; on the physics middleware business, and this will only make it bigger, better and more ragdoll-y.
So, it&#8217;s up to Unreal Tournament 3 to bring back [...]]]></description>
			<content:encoded><![CDATA[<p><img alt="ut3_01.jpg" src="http://media.kotaku.com.au/mt/2007/09/17/ut3_01.jpg" width="535" height="270" class="postimg center" /><br />
Egads. This well and truly marks the end of AGEIA and its PhysX hardware physics processor. Havok already has a commanding lead &#8211; or should that be a monopoly &#8211; on the physics middleware business, and this will only make it bigger, better and more ragdoll-y.</p>
<p>So, it&#8217;s up to Unreal Tournament 3 to bring back the biff for AGEIA &#8211; but I don&#8217;t see that happening. Take BioShock, based on Unreal Engine 3, which includes PhysX by default. 2K Australia/2K Boston went to the trouble of replacing PhysX with Havok. When you consider the former is free while the latter is not&#8230; well, it&#8217;s bad tidings for AGEIA indeed.</p>
<p>Full press release after the jump.<br />
<span id="more-264211"></span><br />
<blockquote>SANTA CLARA, Calif.&#8211;(BUSINESS WIRE)&#8211;Intel Corporation today announced it has signed a definitive agreement to acquire Havok Inc., the leading provider of interactive software and services used by digital media creators in the game and movie industries. Havok will become a wholly owned subsidiary of Intel.</p>
<p>The acquisition will enable developers in the digital animation and game communities to take advantage of Intelâ€™s innovation and technology leadership in the creation of digital media.</p>
<p>â€œHavok is a proven leader in physics technology for gaming and digital content, and will become a key element of Intelâ€™s visual computing and graphics efforts,â€ said Renee J. James, Intel vice president and general manager of Software and Solutions Group. â€œHavok will operate its business as usual, which will allow them to continue developing products that are offered across all platforms in the industry.â€</p>
<p>Havokâ€™s modular suite of software development tools is used by game and digital animation creators to build realistic video games for all types of hardware and digitally animated movies. The companyâ€™s combination of superior technology and dedication to customers has led to its technology being used in more than 150 of the worldâ€™s best-known game titles, including â€œBioShock,â€ â€œStranglehold,â€ â€œHalo 2,â€ â€œHalf Life 2,â€ â€œThe Elder Scrolls IV: Oblivion,â€ â€œCrackdown,â€ â€œLost Planet: Extreme Condition,â€ â€œMotorStormâ€ and â€œHarry Potter and the Order of the Phoenix.â€ In addition, Havok products have been used to create special effects in movies such as â€œPoseidon,â€ â€œThe Matrix,â€ â€œTroy,â€ â€œKingdom of Heavenâ€ and â€œCharlie and the Chocolate Factory.â€</p>
<p>â€œThis is a great fit for Havok products, customers and employees,â€ said Havok CEO David Oâ€™Meara. â€œIntelâ€™s scale of technology investment and customer reach enable Havok with opportunities to grow more quickly into new market segments with new products than we could have done organically. We believe the winning combination is Havokâ€™s technology and customer know-how with Intelâ€™s scale. I am excited to be part of this next phase of Havokâ€™s growth.â€</p>
<p>Havok was founded in 1998 in Dublin, Ireland, and has operations in San Francisco, San Antonio, Stockholm, Calcutta, Munich and Tokyo. The company will be a wholly owned Intel subsidiary and continue to operate as an independent business working with its customers in developing digital media content. Terms of the agreement were not disclosed.</p>
<p>Intel, the world leader in silicon innovation, develops technologies, products and initiatives to continually advance how people work and live. Additional information about Intel is available at www.Intel.com/pressroom and blogs.Intel.com.</p>
<p>Intel and the Intel logo are trademarks of Intel Corporation in the United States and other countries.</p>
<p>Other names and brands may be claimed as the property of others.</p></blockquote>
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