Do E3 Awards Really Matter?
On Tuesday we posted the official Best of E3 awards, but do they really make a difference? Do what the critics feel are the best of the best actually translate into higher sales? UBS analyst Ben Schachter seems to think so, compiling this handy chart to prove it.
read more »"Do awards translate into higher sales? The answer is yes, but not always. Additionally certain categories have a higher correlation between awards and sales. Since these awards began in 1998, the Best Console title has sold an average of 2.42 million units life-time in the U.S., according to NPD", Schachter explained.



With Nintendo DS sales
Evidence suggests that the mid-level Xbox 360 might soon see a price drop to $US 299, and
Wedbush Morgan analyst Michael Pachter said that Nintendo's lead over its competitors in hardware sales is no cause for alarm for Sony and Microsoft, even though console sales in the recent month saw declines Xbox 360 and the Wii declining over the month prior. Even though console sales are still within expectations, the analyst said the Xbox 360 and PS3 will see at least a $AU 53.22 price reduction by the Holiday.
Microsoft has ranged from mum to cagey on the exact source of the hardware issue that has red ringed thousands upon thousands of Xbox 360s, with Robbie Bach chalking it up to a "a Microsoft design issue". While the President of the company's Entertainment & Devices Division would prefer to leave it at that, a report from the
Earlier this year, Hudson Square Research analyst Daniel Ernst issued estimates for Rockstar Games' Grand Theft Auto IV, 
The analysts at DFC Intelligence have gazed into the crystal ball to receive word from the future of the European console war and the news is somewhat of a downer for Sony. But it's far worse for Microsoft. A new report calls for "strong" sales of the PlayStation 3 but that Sony should expect to lose a "big chunk" of the PS2 install base. Wii is expected to dominate, but won't move software like the PS3 may.