In-game advertising gets ridiculous with the introduction of Smooth Jarvis, whose “Double Pits to Chesty” special move mimics the actions involved in applying AXE brand deodorant products. Players who use PAIN’s in-game video function to capture Jarvis combining the Double Pits move together with other PAIN moves between September 1 and 30 can enter to win fabulous prizes, like a 42-inch Sony HDTV, or a custom Smooth Jarvis action figure. Yay.

If you were going to be outraged over in-game advertising, now would be a good time.

Kotaku AU Note: Hate to disappoint all you deodorant fans out there, but I’m guessing this is a US promotion. It doesn’t seem to say though, so who knows?

PlayStation and AXE Introduce “Smooth Jarvis” and New Moves in PAIN [PlayStation Blog]

The Gene Simmons Axe Guitar features ‘ultra-responsive frets’ and an ‘analog whammy bar’ but fuck all that – this is a guitar shaped like a battleaxe as used by the guy from Kiss with the tongue and the big face who was in that film with Magnum and the killer robots. You know the one.

This beauty is compatible with Rock Band and Guitar Hero and seems to feature Simmons’ signature as well as a representation of his greasepainted mug, so one would assume it is an official Simmons Product. Santa, I hope you are reading this and can take a hint.

Gene Simmons Axe Guitar [Amazon - thanks to Nick LeBlanc for the tip]