In Real Life

This Could Mean A New He-Man Video Game

Mattel is the company behind some of the world’s hottest toy brands, including Hot Wheels, Barbie, Fisher-Price and Masters of the Universe. Now the company hands over the rights to create video games on those properties to THQ.


December 29, 2008
Uncategorized

Halo Wars Features Royal Dancing, Party Games

Halo Wars is an easy sell. It’s Halo, it’s real-time strategy, it’s on the Xbox 360. Don’t tell Amazon that, though. They’ve got their own idea of what the game’s like.


August 12, 2007
Uncategorized

Fascinating Yet Horrifying: The Barbie & Bratz MMOs

Barbie, everyone’s favourite anatomically impossible plasticine play thing now has her own MMO: BarbieGirls. Following in the footsteps of things like Club Penguin, just a lot pinker and more irritating, it’s a brilliant marketing strategy and already boasts 4 million users. And they haven’t even gone out of beta yet. And continue to sign up new users at the rate of 45,000 a day. Wow. Not to be left behind, Bratz – the trashier, more badly made up version of Barbie – is also opening their own Be-Bratz MMO.