Barbie

In Real Life

This Could Mean A New He-Man Video Game

4:20AM January 6, 2011 | Mike Fahey

Mattel is the company behind some of the world’s hottest toy brands, including Hot Wheels, Barbie, Fisher-Price and Masters of the Universe. Now the company hands over the rights to create video games on those properties to THQ. More »


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Halo Wars Features Royal Dancing, Party Games

7:30PM December 29, 2008 | Luke Plunkett

Halo Wars is an easy sell. It’s Halo, it’s real-time strategy, it’s on the Xbox 360. Don’t tell Amazon that, though. They’ve got their own idea of what the game’s like.

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Fascinating Yet Horrifying: The Barbie & Bratz MMOs

4:30AM August 12, 2007 | Maggie Greene

Barbie, everyone’s favourite anatomically impossible plasticine play thing now has her own MMO: BarbieGirls. Following in the footsteps of things like Club Penguin, just a lot pinker and more irritating, it’s a brilliant marketing strategy and already boasts 4 million users. And they haven’t even gone out of beta yet. And continue to sign up new users at the rate of 45,000 a day. Wow. Not to be left behind, Bratz – the trashier, more badly made up version of Barbie – is also opening their own Be-Bratz MMO. More »