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Perfect World International Trailer

Beijing Perfect World is launching Perfect World International, an English version of the MMORPG that’s built for English-speaking spots in North America and Europe (you won’t have to play the Malaysian version if you don’t feel like wading through other languages!). The closed beta will be coming next month with anticipated release in September of this year. It sure looks pretty — I may just have to fire up the game this weekend to see if it’s actually that pretty on my computer.


October 21, 2007
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Beijing Perfect World’s Video Contest Winners

Beijing Perfect World, one of Mainland China’s biggest players in the online games market, ran a contest for gamers to put together movies showcasing their idea of ‘a perfect world.’ The interesting thing is that the winning video actually got aired on China Central Television (the national TV network, better known for all sorts of fantastically dramatic Chinese soap operas – at least, that’s what I fondly remember it for). I took a look at several of the prize-winning videos – some of them are obviously more game-related than others – and it’s good for quite a bit of entertainment. True to BPW form, the press release is a gem in its own right. Take a look at the winning videos here and find the full release after the jump.


August 12, 2007
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Nestle & Beijing Perfect World Enter Partnership

Starbucks may have relinquished its spot in the Forbidden City, but Nestle is moving its Nescafe into internet cafes all over China, thanks to a strategic initiative with Beijing Perfect World (the company behind several big MMORPGs in China). This was apparently announced last month and I somehow missed it, but I do love Chinese game company press releases so – they manage to make everything sound so fabulous in an overly dramatic way. Nestle will be partnering up to offer prizes to MMO-addicted youngsters, presumably to ensure their choice for fuelling gaming marathons is Nestle’s “deliciously tasty coffee.” Full release after the jump.