Did you detect that stench of viral marketing wafting from that “Bike Hero” YouTube clip? Your nose doesn’t lie; the clip purported to be made by “madflux” and the “Brierwood Vandals” is really the work of production team Droga 5, MTV Multiplayer reports. Activision’s chief creative officer Brad Jakeman tells MTV that one of the clip’s more impressive technical feats — the flashing LEDs on the handlebars — was born from “some filmic magic.”
Take one part bike, one part Guitar Hero, and, I don’t know, like a million parts time-on-your-hands, and what do you have? A real world Bike Hero. It’s not what you think at all. But you better watch it or someone in Brierwood is going to cry himself to sleep tonight.
[Thanks Farnic]
