By John Gaudiosi
Hollywood Producer Avi Arad, 33, hopes the production studio he runs with his father, Avi (former head of Marvel Studios), Arad Productions, becomes the premiere home for game developers and publishers to work with. Having helped turn Marvel comic book franchises like Spider-Man and X-Men into blockbuster film franchises, Arad is now focused on doing the same for games.
Among the games he's bringing to the big screen as big-budget, studio tent pole films are Lost Planet, EverQuest, Mass Effect and Uncharted: Drake's Fortune. Arad attended E3 this year to announce that he is taking Capcom's hit Lost Planet game to the big screen with David Hayter writing the script and Warner Bros. distributing the picture.
"Lost Planet felt really original visually with the huge, snowy planet and the giant insects and the VF suits," said Arad, who's an avid gamer. "I really liked the art design, which made it look like a futuristic Jules Verne creation. There was also a lot of interesting story elements like Wayne, who's almost like a Top Gun pilot. You have a lot of different factions and everyone has a point-of-view. Some of the stuff we're working on with Eisenberg is really close to how he was in the game. But we have to make a credible argument of why he thinks he's right. Having spent a lot of time inside the game, I felt like there were a lot of characters I could build a story around."
Arad said he's played every one of BioWare's games over the years and he's had a great respect for the Edmonton-based game maker. When Mass Effect first came on the gaming radar two years ago he became very interested in it.
"Once I played the game, beyond this massive world, the story's almost structured like a spy movie like a Casino Royale or The Bourne Identity," said Arad. "You have this guy, the first human spectre, and he has all of this pressure on him to deliver for his species. Then he uncovers this plot that he has to chase down because he's a hero. I think that's a good central character for the movie."
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