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Why Robin Makes Batman Better Those who preordered their copy of Grand Theft Auto IV at Blockbuster received a more…domestic celebration of the world’s most controversial game—a picture frame. We’d call it a GTA IV picture frame, but the only thing GTA IV about it is the print placed inside. The frame’s exterior is a very standard, black-painted wooden design you’d see at any department store.
Oh, it’s super lame today. But in a few more months, that frame will make a sweet, sweet regift. Thanks to Gizmodo’s Jason Chen for sending this in!
Score one for games. With the release of GTA IV, Blockbuster will begin to feature video games in “new release” retail space formerly reserved exclusively for movies. I know, it doesn’t sound like a big deal to rearrange some stuff on the shelf. But trust us, these retail guys get sweaty in the crotch just thinking about signage. As Blockbuster CEO Jim Keyes explains:
I got into a long conversation with the manager of a Blockbuster Video store I’ve frequented since before the DVD era began today, regarding the company’s increased focus on gaming. You see, Blockbuster Video isn’t doing so well in this age of Netflix and video downloads, so they are trying to modify the business to stay competitive…it’s just the competitor’s have changed. Said manager claimed that Blockbuster Video would soon begin getting preorder exclusives…games that cannot be preordered anywhere but Blockbuster. You’ll still be able to buy them at other stores on release day, mind you…you just won’t be able to reserve a copy anywhere but BB. The news was delivered via an alleged ex-GameStop executive at a managers’ meeting, where it was explained to them that GS was actually having to cancel some preorders as they could no longer guarantee copies on release. The horror!
This is certainly something new for my local Blockbuster Video store, though your results may vary. The Blockbuster my roommate works at is renting the Guitar Hero controller for the Xbox 360 starting today. The controller rents separately of the game itself at $US 7.99 before tax, so, for the total package, you’ll have to shell out $16 of your hard-earned monies. I cannot remember another time in the history of major retail game rentals that they’ve had a separate rental—or rental at all, for that matter—of a gaming peripheral. It’s a testament to the popularity of the Guitar Hero franchise, I suppose. Keep in mind that Blockbuster tends to have its head up its arse when it comes to ordering games at their non Game Rush stores, so call ahead before rushing out to have your heart broken.
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