In Real Life

Why Is This Blur Logo So Dang Familiar?

Blur is a racing car game. It is made by Bizarre Creations, the studio behind racer Project Gotham Racing. As a racing game fan, I should be excited, but there is something that I cannot get out of my head.


New Blur Ads Sell Fast Cars With Loose Women

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The latest American ad we saw for racer Blur used cartoons. It was pretty good! Know what they’re using in France?


WIN! Blur On PS3 And Xbox 360

Kotaku AU

Blur, the new combat racing game from Project Gotham devs Bizarre Creations, wants you to race like a big boy. Activision wants you to win a copy. Here’s how.


May 21, 2010

Blur Punches Mario Kart In The Balls

Blur, the latest racing game from the team behind the Xbox’s Project Gotham series, has copped a little flak for being like Mario Kart, only with real cars. Instead of deflecting that argument, this ad just runs with it.


May 20, 2010
News

The Only Time You’ll Find A BMW At Kmart

Blur comes out next week, and should you choose to pick the game up at Kmart or Sears for some strange reason, you’ll find a chromed-out BMW waiting for you when you launch the game.


May 13, 2010
News

Blur Tutorial Leaves Me Hot For Teacher

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Now that Danica Patrick’s up to speed on things like multiplayer and power-ups, she has the credibility to hold our attention through this tutorial on Blur‘s basics. Or maybe it’s just the winks, shoulder-shimmys and lip gloss. Definitely lip gloss.


April 22, 2010
News

Danica Patrick Enlightens Us On The Concept Of ‘Power-Ups’

Indy’s It-girl Danica Patrick has a role in Activision’s Blur, which I didn’t know before today, and Danica’s giving interviews to highlight the fact gamers now race online “against people in different places”, which she didn’t know before today either.


News

Dodge Viper Or Ford Bronco? That Is The Blur Preorder Question

Bizarre Creations’ combat-racer Blur is coming May 25, and your choice of preorder locations determines which ride you’ll get early access to in online multiplayer, because everyone loves retailer-exclusive preorder bonuses, right?


April 21, 2010
News

One Little Change To How Cars Will Fight

In our line of work here at Kotaku we see games early, before they come out. Sometimes these games change, before you play them the first time.


April 3, 2010
News

Blur Beta Set To Open To All (Xbox 360) Users, And Why It Won’t Come To The PS3

Because of the overwhelming demand for access to upcoming racer Blur’s multiplayer beta, the folks at Bizarre Creations have decided to open the beta to all Xbox 360 users next week.