Blur is a racing car game. It is made by Bizarre Creations, the studio behind racer Project Gotham Racing. As a racing game fan, I should be excited, but there is something that I cannot get out of my head.
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The latest American ad we saw for racer Blur used cartoons. It was pretty good! Know what they’re using in France?
Blur, the new combat racing game from Project Gotham devs Bizarre Creations, wants you to race like a big boy. Activision wants you to win a copy. Here’s how.
Blur, the latest racing game from the team behind the Xbox’s Project Gotham series, has copped a little flak for being like Mario Kart, only with real cars. Instead of deflecting that argument, this ad just runs with it.
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Now that Danica Patrick’s up to speed on things like multiplayer and power-ups, she has the credibility to hold our attention through this tutorial on Blur‘s basics. Or maybe it’s just the winks, shoulder-shimmys and lip gloss. Definitely lip gloss.
Indy’s It-girl Danica Patrick has a role in Activision’s Blur, which I didn’t know before today, and Danica’s giving interviews to highlight the fact gamers now race online “against people in different places”, which she didn’t know before today either.
Bizarre Creations’ combat-racer Blur is coming May 25, and your choice of preorder locations determines which ride you’ll get early access to in online multiplayer, because everyone loves retailer-exclusive preorder bonuses, right?
In our line of work here at Kotaku we see games early, before they come out. Sometimes these games change, before you play them the first time.