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Natasha Bedingfield Is Your Boogie SuperStar Spokesperson

Today EA announces that Wii title Boogie SuperStar has a superstar of its own: Pop singer Natasha Bedingfield has signed on to be the game’s official spokesperson. What’s more, she’s lending tunes “Angel”, “Love Like This” and the title song from her new album Pocketful of Sunshine. Says the songstress:

Boogie SuperStar brings to life all the fun and excitement of performing. Being on stage is such a thrill and it’s great to be a part of an EA video game that lets girls experience how much fun it is to express themselves and explore their own creativity by performing.

The North American and international version are packed with tons of pop songs. Hit the jump for the rundown and screens:


August 16, 2008
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Boogie SuperStar – Objectifying And Empowering Tween Girls Everywhere

Bubba, the starfish, is dead. Long live the anorexic tweens that dominate Boogie SuperStar – the new EA “casual” title aimed at young-ish girls who long to shake their underage booties and karaoke to their hearts’ content.

Boogie SuperStar is all about moving in rhythm to dance moves or singing karaoke on-pitch (but not both at once). The set-up is you make an avatar (skinny boy or skinny girl) who then gets scouted to attend superstar school. From there you dance or sing your way through competitions set to more than 40 girl-centric songs like “Bleeding Love” while you collect points for style and moves. The idea is to max out all the stats, unlock all the outfits and become the all-time SuperStar, despite Judge Vicki’s attempts to sabotage you.

I’m all about having games for girls; and I totally get that there is a demographic out there who likes stuff like Imagine: Babies and doesn’t feel the least bit insulted when people sneer at the Wii as a “girl’s console.” But do we really need to “empower” preteen girls with games designed to embarrass them?


June 28, 2008
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Yes, I Really Did Watch A Guy Play Boogie Superstar

Girls, girls, girls. No, it’s not a Vegas review, it’s the target audience for EA’s Wii title Boogie SuperStar, which was announced yesterday. I swung by EA’s New York press event yesterday, too, where the game was on display, and I took a look at it.

I’m presuming that very few of you reading this are young females between the ages of six and 12 who love to karaoke to Leona Lewis’ Bleeding Love, or dance to the best of Fergie and Good Charlotte. The songlist is intimidatingly marquee, though, and one of the major takeaways from having the game demoed for me was just how far games have forged in getting the music biz to recognise their power in helping label artists stay relevant to a new audience.

And while Boogie SuperStar might not be a game specifically for you or for me, I think that’s pretty important – equally cool was the motion recognition tech.