Branding

News

Sony Completely Rebrands The PlayStation 3

10:20PM August 19, 2009 | Luke Plunkett

This won’t have any real effect on you, the consumer, but it’s still interesting to note that with yesterday’s launch of the PS3 Slim, Sony were doing more than redesigning a plastic shell. They were rebranding the entire console. More »


News

Why Does The EyePet Box Art Look Different From Other PS3 Games?

6:40AM August 18, 2009 | Michael McWhertor

The box art for Sony Computer Entertainment Europe’s EyePet recently made its way out to retailers — like Amazon.co.uk — a new branding treatment for PlayStation 3 games that downplays the console’s previous branding. In particular, the “PlayStation 3″ portion. More »


News

Blizzard Is Blizzard… Except in Australia & NZ

Flag
1:30PM September 8, 2008 | Logan Booker

We all know with World of Warcraft under its belt, Blizzard is a force to be reckoned with. At Activate Asia 08, Activision Blizzard’s senior VP and MD Philip Earl agreed with this sentiment, stating that, with the exception of Australia and NZ, the two companies will have separate offices to handle their respective titles. As for us, Activision Blizzard handles it all – Call of Duty and World of Warcraft alike.

Sounds simple enough, right? Mostly, until you throw in the fact Blizzard will handle Sierra products in Southeast Asia. What’s left of Sierra that is. More »