casual
Breaking Through the Retail Glass Wall
Posted by Maggie Greene at 5:00 AM on September 7, 2008
The typical method of keeping games in glass cases works like a charm when it comes to reducing theft, but stymies impulse buys — something the game industry is working to change as companies attempt to appeal to ever broader markets. The San Jose Mercury News has a reasonably interesting short piece on what companies are doing in an attempt to broaden their appeal, get games out from behind glass and locks, and encourage people outside the target 'gamer' audience to pick up games on a whim. Of course, there's the problem of dealing with retailers' wants and needs:

The announcement that you knew somewhere in the back of your brain for that the game that you've all been waiting for is here: Yes, that's right, the Wii is getting a Hardy Boys game. Titled Hardy Boys: The Hidden Theft, the game is already slated for the PC and follows Frank and Joe as they investigate a vault burglary — only to find themselves at the centre of a major investigation! Jesse McCartney and Cody Linley (who?) from Hannah Montana (oh) will do the voicing duties. Don't think of this as a point and click adventure but a waggle and click one.