Kotaku Australia » casual gaming association http://www.kotaku.com.au the Gamer's Guide | Computer and video game news and reviews Tue, 24 Nov 2009 00:20:23 +0000 http://wordpress.org/?v=2.8.6 en hourly 1 Casual Gamers Worth Billions http://www.kotaku.com.au/2008/03/casual_gamers_worth_billions-2/ http://www.kotaku.com.au/2008/03/casual_gamers_worth_billions-2/#comments Fri, 14 Mar 2008 20:52:58 +0000 Tori Floyd http://www.kotaku.com.au/games/2008/03/casual_gamers_worth_billions-2.html The appeal of casual games is a no-brainer at this point. Everyone can enjoy a quick game of Solitare, or while away some workplace boredom with Diner Dash. But as someone who’s never really paid for any of my casual gaming fun, I was impressed by statistic from the Casual Gaming Association that consumers paid $US 2.25 billion for casual gaming last year. 75% of those who bought casual games were women, and 72% were over the age of 35. With Fahey’s mom a future Wii Bowling champion, and my mother a devout Scrabolous addict, I’m not surprised that women over 35 make up the biggest part of the paid casual-market pie, I was just impressed by how high the number was.
All this leaves me with just one thought: there’s actually a Casual Gaming Association?

Games Girls Play [Forbes]

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