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Awards were given out today at CEDEC, Japan’s own version of the Game Developers Conference. The Programming Award went to Capcom for the MT Framework, which was used for titles like Dead Rising, Devil May Cry 4 and Lost Planet as well as the upcoming Resident Evil 5. The Visual Arts Award went to the ICO team for the beauty they created with that PS2 title. Nintendo picked up the Game Design Award for the Super Mario Bros. franchise and the Sound Award for The Legend of Zelda series. The CEDEC Award Special Prize was awarded to Nintendo’s Shigeru Miyamoto. His acceptance speech after the jump.
The former director of the Games Developers Conference, Jamil Moledina, used his appearance at the Japanese CEDEC 2008 conference to speak out about industry plans for in-game advertising.
No longer required to put a positive spin on things, Moledina showed research that suggested in-game ads could not provide enough revenue to support AAA-level titles, only casual games.
Worse, Moledina said that his advertising contacts were finding it difficult to convince clients that games could provide enough exposure compared to advertising on the web.
Sadly, Moledina didn’t take issue with the main problem with in-game advertising – the way it makes disbelief harder to suspend than an elephant in a hammock.
Moledina pours scorn on in-game ads and digital distribution [Develop]
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