NCsoft’s free to download, free to play MMO Dungeon Runners has just received its second content update, Chunk 2, which changes the face of the game for non-subscribers completely. Areas and items previously off-limits to non-paying customers are now open for all, thanks to the introduction of the in-game advertising Mark Wilson reported on back in October. The ads will be seen during loading screens as well as in a banner that sits upon the screen as the main game is running. Paying members will have their bank pages increased from one to three and won’t be plagued by advertising. Both paying and non-paying players will be able to enjoy the newly implemented item trading system and combat system refinements.
Personally I think NCsoft is missing out on major ad revenue by restricting advertisements to loading screens and the banner. With its tongue in cheek, self-referential humor, Dungeon Runners is the one game that could get away with a +5 Sword of Pringles Fever. More »
