President and CEO of Activision Bobby Kotick joins the board of directors of The Coca-Cola Company today, applying his business talents to the makers of the most popular carbonated beverage in the world. Can flavor-based DLC be far behind? [Coca-Cola -- Thanks Tal!]
Drink up! Starting this summer, Ubisoft’s Raving Rabbids are appearing on Coca-Cola Zero cans in France as part of a “Lapins Crétins” (stupid rabbits) campaign.