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PlayStation 3 Wins The Console Ad War With A Little Montage
12:00PM Michael McWhertor | Sony’s revamped PS3 marketing campaign has won us over, thanks to the efforts of unexpected console mascot Kevin Butler, VP of whatever the job requires. Tapping into the power of a good montage, SCEA’s latest spot is its best yet. More »Wii Advertising Wins Advertising Award
9:30PM Luke Plunkett | What are the odds! One minute, someone pokes fun at Wii advertising (and the Wii itself), the next minute, said advertising goes and wins a prestigious international advertising award. Ad agency Leo Burnett, who were behind Nintendo’s “Wii Would Like To Play” campaign, picked up the top prize at the 40th Annual Effie Awards, held in NYC on Wednesday. In explaining away the decision, the Effie’s organisers said: More »