10:40AM Mike Fahey | THQ is looking to further their presence in the Asian gaming market, and to that end they’ve announced the opening of a new office in Shanghai, China, dedicated to the expansion of local partnerships and the development and publishing of online and offline games in the region, beginning with Company of Heroes Online, the free-to-play version of the popular series developed specifically for the Asian market.
“The Asian markets represent a significant growth opportunity for THQ, particularly as we execute on our strategy to grow revenue from online gaming, an increasingly important segment for our industry”, said Martin Good, senior vice president THQ Asia Pacific. ‘We look forward to continuing to build new publishing and development relationships in China to expand our presence in this important and fast growing gaming market”.
China is of course home to over a billion Chinese people, many of whom turn to gaming in order to have something to look at other than other Chinese people all the time, hence the exploding game market. Good move, THQ.
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