david kotkin
In Real Life

Ocean Marketing’s Christoforo Says Former Client Asked Him To Continue Working Under Fake Name

Ocean Marketing’s Paul Christoforo says his former client iControl Enterprises asked him to take on an alternative identity named “Tom” so he could keep working for them even after his name was marred by a PR firestorm last year.

27 April 2012

News

Avenger Controller Creator Tries To Put Ocean Marketing Debacle In The Past

It’s tough to recover from a PR gaffe. Even tougher: when it’s the biggest PR gaffe of 2011, a customer service firestorm that set the internet into Complete And Utter Outrage Mode late last year.

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