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xbox 360

Kaz Hirai Isn't Sure How Long The Xbox 360 Cycle Is...

Posted by Brian Ashcraft at 10:40 PM on July 24, 2008

Sony Computer Entertainment honcho Kaz Hirai is confused. Just look at his Giant Kaz Face, see how tranquilly baffled it is? That's some serious confusion. When Xbox bossman Don Mattrick said Microsoft would sell more consoles than the PS3 this generation, Hirai wasn't quite sure what that meant. How long does Microsoft think the generation is? Is the Xbox 360 going to be around for ten years like Sony claims the PS3 is? Questions, questions, questions. Here's Kaz's take:

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xbox 360

MS Still Thinks It Can Win The Console War, Xbox 360 Pushes Past 10 Million In U.S.

Posted by Michael McWhertor at 6:40 AM on May 15, 2008

With a reported 9.9 million Xbox 360s sold through in the United States as of the end of March, something catastrophic would have had to happen to prevent Microsoft from reaching the 10 million mark first. Fortunately for the gang in Redmond, the company has avoided certain doom, announcing that it has reached the corporately coveted figure, beating NPD estimates by a day.

Don Mattrick, the *deep breath* Senior Vice President of the Interactive Entertainment Business, Entertainment and Devices Division, said in a statement that "History has shown us that the first company to reach 10 million in console sales wins the generation battle." Microsoft also points out that it leads worldwide, with a 19 million strong install base and 12 million Xbox Live users.

Impressive numbers? Absolutely. Expect to hear "But we got there fastest, not first!" and/or "Not my problem!" any second now.

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