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Why Robin Makes Batman Better The man with one of the most impressive houses in the gaming industry now has a title to match, as Microsoft officially makes Don Mattrick the president of its Interactive Entertainment Business.
At the 2008 E3 gaming expo in Los Angeles, Square Enix boss Yoichi Wada appeared on stage and tapped Microsoft exec Don Mattrick on the shoulder. At the 2009 E3, Hideo Kojima did the same. But why?
Microsoft has announced that global sales of the Xbox 360 have now surpassed the 30 million mark, with the Xbox Live community swelling to 20 million active members, all swearing at each other.
Microsoft Games Studios welcomes another new addition today as Microsoft agrees to acquire Vancouver-based developer BigPark.
I could have sworn we reported the almost laughable claim of Microsoft’s Don Mattrick that he and not Nintendo invented — yes, specifically that word — avatars back with something called 4D Boxing in 1991. Going back through our archives, I can’t find it. Doesn’t matter, as he is still insistent upon that claim, although his latest repetition of it in Official Xbox Magazine sounds more than a little tongue-in-cheek:
Sony Computer Entertainment honcho Kaz Hirai is confused. Just look at his Giant Kaz Face, see how tranquilly baffled it is? That’s some serious confusion. When Xbox bossman Don Mattrick said Microsoft would sell more consoles than the PS3 this generation, Hirai wasn’t quite sure what that meant. How long does Microsoft think the generation is? Is the Xbox 360 going to be around for ten years like Sony claims the PS3 is? Questions, questions, questions. Here’s Kaz’s take:
With a reported 9.9 million Xbox 360s sold through in the United States as of the end of March, something catastrophic would have had to happen to prevent Microsoft from reaching the 10 million mark first. Fortunately for the gang in Redmond, the company has avoided certain doom, announcing that it has reached the corporately coveted figure, beating NPD estimates by a day.
Don Mattrick, the *deep breath* Senior Vice President of the Interactive Entertainment Business, Entertainment and Devices Division, said in a statement that “History has shown us that the first company to reach 10 million in console sales wins the generation battle.” Microsoft also points out that it leads worldwide, with a 19 million strong install base and 12 million Xbox Live users.
Impressive numbers? Absolutely. Expect to hear “But we got there fastest, not first!” and/or “Not my problem!” any second now.
