There is no act more cowardly than bullying, and when that act is perpetrated on a grand scale the impact and scale of that cowardice is increased multifold. I was absolutely horrified at the treatment Bioware writer Jennifer Hepler had to endure over the past couple of days, and today Bioware founder Dr. Ray Muzyka responded directly to those who have been attacking Jennifer.
During a recent conference call about Mass Effect 2, BioWare CEO Dr. Ray Muzyka stressed the importance of emotional engagement in the game by mentioning the phrase “emotionally engaging” over and over again.