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More SEGA Dreamcast Game Trademark Re-Registering Fun
Posted by Brian Ashcraft at 8:00 PM on January 1, 2009

SEGA has re-registered yet another trademark for yet another Dreamcast game. This time, it's puzzler ChuChu Rocket.

SEGA has re-registered yet another trademark for yet another Dreamcast game. This time, it's puzzler ChuChu Rocket.
Sega's last stab at console dominance is now ten years old. The Dreamcast was launched on November 27, 1998 in Japan, back when global hardware launches were almost unheard of. It wasn't exactly a success.
Never say die! SEGA's final console, the Dreamcast, lives on — and with Blu-ray. Ain't that a kick in the nards?
Just because Sega shitcanned the Dreamcast, doesn't mean the company has forgotten. (We haven't!) The company still has a Dreamcast game page on its corporate site. And if you look very closely at this Sonic Unleashed screenshot, you can glimpse that magic enjoyment box. Dr. Robotnik has stellar taste in game consoles. He should be congratulated.
Or, as others may call it, a synthesizer. Or even an Atari punk console. But this thing doesn't emit the soothing, artificial sounds of Vangelis or Jan Hammer. It emits the electronic equivalent of the devil running his talons down a never-ending chalkboard. Still, you've got to admire the effort, yes?
The DIY types that populate the Ben Heck forums can console mod just as well as the site owner himself. The Dreamtrooper — named for its Dreamcast guts and Imperial storm trooper looks — was created by BenHeck.com forum member "hailrazer," with the Sega console wedged inside the shell of a sacrificed Lazer Doodle.
The modder has previously crammed a Nintendo 64 into a Lazer Doodle, dubbing it the Darth 64. It is a bit nerdy over there, yes. The Dreamtrooper plays GD-ROMs attached to the back spindle and is said to have about three hours of battery life. You can see this thing in action in a clip after the jump, should it strike your fancy.
Peter Moore isn't all chuckles and Xboxes and EA Sports. No, he once was a big man at Sega, and got to call a lot of shots. Some of them during good times, and some, the...not so good times. Like the demise of the Dreamcast.
Nine years ago today Sega introduced the little engine that couldn't quite to North American shores. The Dreamcast burst onto the video game scene with the roar of a lion, which unfortunately turned out to just be the noise the GD-ROM drive made when accessing a disc, spinning up, or idling. It brought with it the hope of a new era of online console gaming, and for the Phantasy Star Online fans out there it delivered. It gave us Soul Calibur, one of the greatest console fighting games of all time, Jet Grind Radio, which introduced the world to cel-shading, and Seaman, which completely creeped an entire generation the f*** out.
In some alternate reality somewhere we're currently playing the latest games on the Dreamcast 2 while Sony and Microsoft struggle to keep up and Nintendo has become a third-party software developer. Today is the day to indulge in this fantasy. Drag out your old Dreamcast, draw a big "2" on the lid with a sharpie, and pop in Soul Calibur, or Dragonriders of Pern, or Record of Lodoss War, and dream of console success, just like Sega did nine years ago.
Back before he was heading up EA Sports or getting tatted up in the name of the Xbox 360, Peter Moore was a part Sega during a time when their shiny new Dreamcast console was floundering in the marketplace. When your core business is dying, tense situations are bound to crop up. In an interview with Esquire magazine, Moore relates one story that led to some very harsh words spoken to Sonic the Hedgehog creator Yuji Naka. While in Tokyo to present the results of focus group testing in which gamers likened Sega to "granddad with dementia who used to be cool but you couldn't remember why", Naka apparently accused Moore of tampering with the tests, which didn't sit well with Peter at all.
"I lost it", remembers Moore. "I turned to the interpreter and said, 'Tell him, "F*** you"". Although the translator refused to convey Moore's feelings, he was pretty sure that his message got across. "Naka had lived in the US for three years, so I knew he understood. I walked out and never returned".
I have to agree with GamesRadar here - what a badass. Why doesn't this guy have his own game company by now?
When Peter Moore said "F*** you" to Yuji Naka [GamesRadar]
A game that lets players love game consoles. Pico Pico, a naughty title from erotic game maker AGE SOFT's sub-brand Phi-age, features controller controlled characters cosplaying as game consoles. As website Hobby Blog points out, there have been loads of amateur drawings of humanised video game consoles, but Pico Pico appears to be the first professional made adult title for the PC to run with this motif. Pico Pico features characters like Famicom-esque Miko, "PLAYSTALLION7" Nana and DS-style Pipi. There's even a "Dreamcost" character! Game's out August 29th in Japan. Screenshots below.