ea sports active
News
A Game Store That Only Sells One Game
10:00PM Luke Plunkett | Kooky, but true: EA Sports have, in the run-up to Christmas, opened two actual storefronts dedicated entirely to EA Sports Active (and, we guess, it’s expansion). One is in San Francisco, the other, Boston. More »
News
EA Sports Active Success Causes Grand Slam Tennis Delay
8:20AM Michael McWhertor | The PlayStation 3 and Xbox 360 versions of EA Sports’ Grand Slam Tennis will be coming a little later than originally planned, thanks to the runaway success of EA Sports Active. What does one have to do with the other? More »
News
EA Sees Big Sales Of The Sims 3, EA Sport Active, Still Losing Money
6:40AM Michael McWhertor | Electronic Arts may have big sales of The Sims 3 and EA Sports Active to brag about—as well as impressive performance on Nintendo’s Wii—but it still lost money this past quarter. More »
Culture
Peter Moore Challenges Obama To A Fitness-Off
4:30AM Owen Good | President Obama again referred to video games as a family-life negative in his Father’s Day message. But Peter Moore – grabbing for publicity – challenges him to drop the rhetoric and see what they offer. More »
News
EA Sports Looking To Amazon, “Mommy Bloggers,” Not Metacritic
7:40AM Michael McWhertor | Game publishers think Metacritic review score averages are a Big Deal. EA boasts—and frets over—its own Metacritic scores in earnings calls. Others base bonuses on aggregate arbitrary numbers. But EA’s Peter Moore isn’t as worried about Metacritic averages. More »
News
EA Sports Active Sells Oodles, Getting Expansion Pack
12:00PM Brian Crecente | With less than two weeks of sales under its belt, EA Sports Active has already sold more than 600,000 copies, Electronic Arts said today. More »
News
Return Of The Aggressively Competitive Gaming Ad
6:00AM Stephen Totilo | Do you long for the days when video game ads were designed to attack or undermine competitive products? Don’t despair. We can confirm such days are still here. More »
Media
Wii Fit Girl Back, Shilling Wii Fit Clone For EA Sports
1:30PM Luke Plunkett | Hey, look, it’s Wii Fit girl. Cheating on Wii Fit with its slutty new competitor, EA Sports Active. More »EA Sports Active Trailer Channels The Infomercial
1:40AM Mike Fahey | This is not the trailer for a video game. No, this debut video for EA’s Wii fitness program EA Sports Active has much more in common with early morning extended commercials for Bose Wave Radios than it does anything we’ve ever seen for a game product. It brings me back to the days when late night television would play host to half-hour long commercial spots for the Phillips CDi, a game system they didn’t want to market as a game system. Along with the video and official press release comes a lovely set of photographs of people pretending to play with the title. Not all that compelling to the gamers themselves, but as a gamer trying to figure out what to get his mother for Christmas, a Wii suddenly seems like a very good idea. Hit the jump for the official press release and some absolutely lovely shots of people posing with Wii remotes. More »
