RPGs: Stop Making Bad First Impressions 
Is Hitman's Next Target Assassin's Creed? 
Why Kotaku Australia Should Never Work With Children... Or Robots 
Three Words I Said To The Man I Defeated In Gears Of War That I'll Never Say Again 
New Doom 3 For Xbox 360 And PlayStation 3 Supports Head-Mounted Displays 
Far Cry 3 And The Stranger In A Strange Land Game publishers think Metacritic review score averages are a Big Deal. EA boasts—and frets over—its own Metacritic scores in earnings calls. Others base bonuses on aggregate arbitrary numbers. But EA’s Peter Moore isn’t as worried about Metacritic averages.
With less than two weeks of sales under its belt, EA Sports Active has already sold more than 600,000 copies, Electronic Arts said today.
Do you long for the days when video game ads were designed to attack or undermine competitive products? Don’t despair. We can confirm such days are still here.
Hey, look, it’s Wii Fit girl. Cheating on Wii Fit with its slutty new competitor, EA Sports Active.
This is not the trailer for a video game. No, this debut video for EA’s Wii fitness program EA Sports Active has much more in common with early morning extended commercials for Bose Wave Radios than it does anything we’ve ever seen for a game product.
It brings me back to the days when late night television would play host to half-hour long commercial spots for the Phillips CDi, a game system they didn’t want to market as a game system. Along with the video and official press release comes a lovely set of photographs of people pretending to play with the title. Not all that compelling to the gamers themselves, but as a gamer trying to figure out what to get his mother for Christmas, a Wii suddenly seems like a very good idea. Hit the jump for the official press release and some absolutely lovely shots of people posing with Wii remotes.
Remember when EA said they were looking at ways they could take a chunk out of Nintendo’s Wii Fit market? Well, they found a way. Aimed primarily at the ladies, new title EA Sports Active will, like Peter Moore said a few weeks back, be targeted at a more Western style of fitness, as opposed to Wii Fit’s reliance on stuff like Yoga. EA Sports Active will include over 20 more active pursuits like running, programs like a calorie counter and “virtual personal trainer”, and even go down the Wii Sports path with simulations of games like tennis.
