En Fuego the Flaming Basketball, widely considered the greatest performer in the history of combustible sporting goods, was revealed today as the cover pitchman for EA Sports’ upcoming NBA Jam for the Wii. An in-game appearance is also confirmed.
NBA Jam will immortalise four fan-submitted catchphrases in the game when it reboots on the Wii this year. Last night EA Sports put up 64 candidates – all read by original announcer Tim Kitzrow – and many are surprisingly edgy.