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Culture

Brutal Legend Fans Set Air Guitar World Record

3:00AM Mike Fahey | Fans of Brutal Legend gathered in England over the weekend to rock out with EA, shattering the world record for the most people simultaneously performing air guitar. Such is the power of the gamer. More »

ELSPA Celebrates First Anti-Piracy Raid Of 2009

12:20AM Mike Fahey | The Entertainment and Leisure Software Publishers Association rings in the new year with news of their first anti-piracy raid of 2009, in which they seized computers and more than 1,000 illegally copied games. More »

EA Brings Need For Speed To Life

12:20AM Mike Fahey | The Need for Speed series has been slinging cars around tracks for nearly 15 years, and now EA is finally bringing the experience into the real world with Need for Speed Live. Announced today at the Specialty Equipment Market Association (SEMA) show in Las Vegas, Need for Speed Live is a celebration of car culture designed for fans of exotic cars and drift racing. The event will serve as a showcase for video games, exotic cars, music, and if I know anything about car shows, women in skimpy clothing laying across hoods. Need for Speed is all about the racing, however, and EA will be inviting the top drifters and time attack cars from all over the world to compete in an international race battle, along with a manufacturer time attack exhibition. The event will be open to the public, and is penciled in for the Brands Hatch Circuit near London, though negotiations are still underway. Hit the jump for more details, or visit www.needforspeedlive.com, where I am certain they will eventually catch up with the press release. More »
News

Capcom Knows Importance of Foreign Business, Opens New French Subsidiary

10:00PM Brian Ashcraft | Europe, Capcom’s looking at you. That’s right, you. The company announced that it established a new local French subsidiary called “Capcom Entertainment France, S.A.S”. and has funded it 100 percent through it’s continental subsidiary company CE Europe, Ltd. Established with €37,000 in capital, the focus of this new subsidiary is improving local marketing and direct game software sales. Besides France, Capcom also has subsidiaries in England and Germany. According to Capcom: “From now, the foreign home console market is anticipated to expand, and to accomplish future business growth, it’s extremely important to strengthen our overseas sales network”. With all the cold shoulders and looks of indifference Europe gets from most Japanese companies, sure nice to see someone is serious about the European (and international) market. フランスにおける子会社設立に関するお知らせ” [Capcom] More »