EA CEO John Riccitiello, head of the company making this year’s premiere Call of Duty competitor, Battlefield 3, recently said he hopes that he hopes Call of Duty would “rot from the core”.
Publisher Activision put its Guitar Hero business on ice earlier this year, signalling the end of a genre that was once white hot, but quickly flamed out. Why did Activision just bail on this formerly billion dollar business instead of taking it in a radical new direction?
Activision Publishing’s new head honcho may be the man behind Sony’s tie-wearing, trash-talking fake spokesman Kevin Butler, but that doesn’t mean the largest publisher in the world will be getting their own fake executive hero soon.