It’s advertising! It’s a game feature! It’s both! Microsoft has announced that they are teaming up with action sports footware and apparel brand etnies, noted for being far too hip for capital letters, to bring their Goofy vs. Regular skateboarding competition to Skate 2. If I were a vp of marketing at etnies I would be so stoked right now. “I was stoked when EA committed to putting our etnies Goofy vs. Regular event in their new game! GvR is one the best skate contests of the year and has created some of the most hype and friction over the past 5 years,” said Don Brown, senior vice president of marketing for Sole Technology and goofy footed skateboarder. “The original Skate was incredibly popular, so we’re really proud to be a part of Skate 2.”
See? He’s completely stoked about all of the hype and friction that is bound to ensue. Skate culture is so rad.
