Warner Bros. has hired former Vivendi prez Martin Tremblay as president of its Interactive Entertainment business. In his new role, Tremblay will handle the studio’s long-term strategy, from publishing and distribution to licensing and business development.

Tremblay was Vivendi’s worldwide studios president since 2006, overlooking the release of titles including Scarface: The World is Yours, World in Conflict, the Crash and Spyro series and F.E.A.R on consoles. Prior to that, Tremblay was President and COO at Ubisoft Montreal.