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With the R18+ issue on the agenda at today’s Attorneys-General meeting, it’s timely to hear a senior executive from one of the industry’s biggest players speak out in favour of classification overhaul.
Electronic Arts will be revealing its plans to “revitalise” its more successful franchises — specifically the Medal of Honor series — in the coming months, EA Games label president Frank Gibeau said today.
Last year, EA tried something new: they released a number of titles based off brand new intellectual property. Perhaps, in hindsight, too many.
According to EA Games president Frank Gibeau and EA Redwood Shores general manager Glenn Schofield, EA is planning on producing sequels to recent hits Army of Two, Battlefield: Bad Company and Dead Space. We’ll agree that it’s about as shocking as finding one’s nose still attached to one’s face, but it illustrates just how important original intellectual property is to the company. That’s why they’ve been doing all that brand building recently, y’know.
From the Duh Files comes news that EA plans to ship “extensions” to its financially successfully Skate and Burnout series, by way of EA Games prez Frank Gibeau. He also says that a proper Mass Effect sequel is already in the works. What those extension may be wasn’t defined, GameSpot reports, but could easily mean proper sequels or handheld spin-offs. And while downloadable content most likely isn’t out of the question, Skate producers have gone on record in the past saying the title wasn’t built with DLC in mind.
Another Burnout wouldn’t come as a shock to just about anyone, but it would appear that EA is not going to give up trying to unseat the current Madden of skateboarding, Tony Hawk. He told investors “these are the fights that EA knows how to win,” which I’m sure has Activision execs losing control of their bowels in fear. You’re welcome for the imagery.
New Burnout, Skate on the way [GameSpot]
