Jane Pinckard of game girl advance has come up with four future trends of entertainment, and they all apply to gaming — while her ideas aren’t necessarily ‘new,’ she does really boil down some of the tensions and innovations facing the industry right now. She points to four trends — tension between immersion and transparency, asynchronous instant communication, credible advertising with integrity, and tools as the content. This last issue is one that’s come up a lot, and I really like her take on it — the move from passive consumer to active user: