Halfbrick are going from strength to strength with the announcement that Jetpack Joyride has sold million copies and, since the game went free-to-play, it has been downloaded 14 million times. More »
‘Don’t look a gift horse in the mouth’ — that’s what my Mum used to always say when I complained that the totally rubbish jumper my Gran bought me for Christmas was itchy/ugly/three sizes too small. Well, today Halfbrick has given us a gift horse — Jetpack Joyride — but it’s a bit of a stallion. No need to go near this one’s mouth — just ignore this utterly pointless intro and download it before they change their minds! More »
It’s easy to think of them as an overnight success: a studio that burst forth fully-formed with the single goal of dominating the iOS market with a series of fruit-slicing, jetpack joyriding, monster dashing games they’d prepared earlier. It’s also easy to be wrong. While many believe Halfbrick only came to exist after the release of the critical and commercial iOS hit Fruit Ninja, the Brisbane studio has been quietly working on games for almost ten years. This is a story about how everyone now knows who they are. More »
The NSW government has just announced that it will be helping fund a new wave of digital content creations in Australia, utilising funds from the $3 million strong Interactive Media Fund. Among the recepients are Halfbrick, who are in the process of opening a new studio in Sydney, and Nnooo — the creators of the critically acclaimed Escape Vektor. More »
In an industry plagued with stories of local development studios closing their doors, it’s a pleasant surprise to get some good news for a change. So it’s with great pleasure that we announce Halfbrick, the studio behind iOS mega-hit Fruit Ninja, is opening a second studio in Sydney. More »
I loved Machine Gun Jetpack, Halfbrick’s latest iOS game, when I check it out during GDC this year and – to be perfectly honest, I’m surprised they haven’t brough it out yet! But never fear – Halfbrick has just released a new developer diary which discusses the new game and the concept of ‘simple awesomeness’. More »
Both Fruit Ninja and Flight Control were huge success stories from Australian developers – but how do you replicate that success in the constantly evolving iOS marketplace? We spoke to both Halfbrick and Firemint and asked them one simple question – how do you make lightning strike twice? More »
6 million people paid just over a dollar for the sublime Fruit Ninja, the kind of success you can’t necessarily predict. Unless you’re Phil Larsen, Marketing Director at Halfbrick. According to him, he knew the second he played, that Fruit Ninja would be one of the defining games on mobile platforms. Apparently he has the precise same feeling about Halfbrick’s latest game, Machinegun Jetpack. More »
The smartphone revolution is changing the way we consume and play games. In this extensive feature, Kotaku speaks to the major players in the Australian mobile gaming sector to discuss the impact this rapid growth has had on the games industry, and if the pioneering moves made in this area will transfer into the console space in the coming years… More »
