John Carmack today announced id Software’s new franchise, Rage, a game that blends the best elements of action and adventure built on id’s new id Tech 5 engine and developed for a simultaneous launch on the PC, Mac, PS3 and Xbox 360.

Todd Hollenshead, CEO of id Software, walked me through what to expect from the game and the Quake Con presentation earlier this afternoon.

“It’s more than just a first-person shooter, we will show vehicles and racetracks, driving and racing elements,” he said. “It is an action-oriented game but with a lot of adventure elements. It will be story driven, but you can also choose your own route to go through things.”

The game’s basic story is one centred around an oppressive “machine” you are rallying against. While the game, which id has been working on for more than 18 months, will still have indoor and outdoor shooter elements, it will also have plenty of racing including some road rage and the ability to mod and soup up your vehicle.