Casual gamers want better! Their expectations are becoming high says Ubisoft. According to the company’s Games For Everyone executive producer Pauline Jacquey, it’s competitors that are raising the stakes. Says Jacquey:
When you’re reaching out to somebody who plays one or two games a year, it’s very easy. You don’t need to follow the rules of previous markets. But as they play more and competitors emerge, you have to rethink the way you do the games. The casual audience is becoming more demanding, for sure, and we need to make sure we’re proving more than what they’re anticipating… Young girls, for instance, are now used to games that are made just for them – and have started thinking they want something better.
Imagine Babies, anyone? Anyone?
Casuals Demanding More [CasualGaming]
Hey girls! The second issue of Future’s Girl Gamer – the UK’s first Nintendo-centric games magazine for girls – is coming this March, and have they got a contest for you! Within the pages the pink titled magazine with its pink DS sporting cover girl is a giveaway that you can’t afford to pass up, considering your unique role in populating the planet. They’re giving away 10 copies of Ubisoft’s pet baby simulator, Imagine Babies, along with a shiny new and most likely pink DS to play it on. Combine it with the cover story on Cooking Mama, and you’ll snag yourself a husband of strong breeding stock in no time! Hit the jump for the cover in all its glory, along with a little more exposition.
