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Far Cry 3 And The Stranger In A Strange Land At the 2008 E3 gaming expo in Los Angeles, Square Enix boss Yoichi Wada appeared on stage and tapped Microsoft exec Don Mattrick on the shoulder. At the 2009 E3, Hideo Kojima did the same. But why?
Imperial Hot is our nickname for Square Enix president Yoichi Wada. Big important guy like him, managing an international corporation he probably has no idea about the internet meme we started, right?
Square Enix, the company behind Final Fantasy and Dragon Quest, announced a ¥35 billion ($418 million) zero-coupon convertible bond.
As far as business execs at large Japanese companies go, Yoichi Wada seems rather forward thinking. He’s been tackling discrimination in video games head on.
To kick off 2010, Square Enix boss Yoichi Wada has issued a public statement outlining the publishers corporate goals as they head into the new year. And that goal is? “Taking Root”.
Over the years, many games have tried to take on Blizzard’s World of Warcraft directly. Try and stand toe-to-toe with the MMO giant. And all of them have failed.
Square Enix honcho Yoichi Wada looks into his crystallis ball and sees a future in which consoles are simply not necessary, reiterating, what he said in November.
Gotta give Square Enix credit. For an enormous (and still conservative) company, it sure is trying hard to expand its horizons. Just listen to company boss Yoichi Wada talk.
Square Enix may be notorious for looking back when developing games, but when it comes to the strategy of big business, they’re looking as far forward as the human eye can see.
Square Enix are known for two things: Final Fantasy and massive delays for games released in the West. The former isn’t going to be changing anytime soon, but the latter just might be!
