News

Death Is The Perfect Time For In-Game Advertising

Dying in a video game pisses people off. In-games advertising pisses people off. Independent free-to-play browser-based online game developer Artix figures it might as well kill two angry birds with one annoying stone, merging death with in-game ads. Isn’t it just perfect?


December 4, 2008

Blizzard Bringing Massive Ads To Battle.net

In-game advertising group Massive announced it has signed with Blizzard Entertainment today, feeding the Starcraft and Diablo publisher ads through its Battle.net service. But don’t expect to see any actual ads in those games.


News

Activision: Next Tony Hawk Is Hands-Free, New Bond, Call of Duty Due 2009

Executives from Activision are dishing dirt on the company’s upcoming releases at an in-game advertising summit hosted by Massive. That means more Call of Duty, more James Bond and confirmation on Tony Hawk‘s reinvented controls.