in-game ads

Media

Blizzard Bringing Massive Ads To Battle.net

9:40AM Michael McWhertor | In-game advertising group Massive announced it has signed with Blizzard Entertainment today, feeding the Starcraft and Diablo publisher ads through its Battle.net service. But don’t expect to see any actual ads in those games. More »
News

Activision: Next Tony Hawk Is Hands-Free, New Bond, Call of Duty Due 2009

7:40AM Michael McWhertor | Executives from Activision are dishing dirt on the company’s upcoming releases at an in-game advertising summit hosted by Massive. That means more Call of Duty, more James Bond and confirmation on Tony Hawk’s reinvented controls. More »