in-game advertising
News
Finally, Some Responsible In-Game Ads
7:30PM Luke Plunkett | You mention “in-game ads”, people get shirty. Don’t like the fact they’re being sold stuff within something they already bought. But there’s less ground for complaint with in-game ads bought for a good purpose. More »
News
Study Manages To Make Game Ads Even More Obnoxious
3:00AM Owen Good | Hey you got your video game violence in my in-game ads! You got your in-game ads in my video game violence! Two great trends go great together in a study that says blood-spattered brands are more memorable. Well, duh. More »
News
Sony Scrap WipeOut HD Loading Ad
8:30PM Luke Plunkett | The people have spoken. Spoken angrily. And Sony have listened, removing the worst of the in-game advertising from WipeOut HD only 24 hours after it was first officially announced. More »
News
WipEout HD Gets Loading Screen Ads, Adds User Fury
5:00AM Michael McWhertor | In-game advertiser Double Fusion announced today that it was bringing “dynamic video advertisements” to WipEout HD, ads that owners of the PlayStation Network racer have been experiencing (and grumbling about) over the past week. More »
Features
Indie Devs Turn To In-Game Ads After Piracy Strike
5:00AM Owen Good | Nearly 24 hours after it went out in mid-April, John Warner checked on the numbers for Raycatcher – a game he and a partner designed and distributed over Steam. The first day, it sold 1,000 copies for $US5. But pirates had also made 35,000 copies for free. More »
Rumours
Microsoft’s In-Game Ad Company Hit By, Ahem, Massive Layoffs
1:30PM Luke Plunkett | We’ve heard today that, as part of Microsoft’s already-announced round of 5000 job cuts, up to 75% of the workforce at Microsoft’s in-game advertising service, Massive, have been laid off. More »
News
Claim: In-Game Ads ‘Fit’ in Games, are Effective
5:00AM Owen Good | IGA Worldwide’s in the business of in-game advertising, of course, and the figures it cites are its own. But according to their research, gamers respond to ads a lot more favourably than some would believe. More »
News
Even In-Game Advertising Is Hurting, IGA May Be Up For Sale
11:00AM Michael McWhertor | IGA, one of the companies that serves up dynamic in-game ads for games like Burnout Paradise, is feeling the advertising pinch, reeling from a recession that has spawned mass layoffs and closures. More »
Xbox Live Makes Adweek’s Digital Hot List
2:40AM Mike Fahey | Adweek has just released their Digital Hot List – a yearly list of top digital destinations for advertisers – and right up there with the big boys like Google, Facebook, and…Stardoll, is Microsoft’s Xbox Live service. Measuring statistics such as year over year growth, pages viewed per users, and time spent on pages, along with factors like ad innovation and cultural influence, Adweek has ranked Xbox Live as number 7 on its list, falling neatly between YouTube and The Huffington Post. Swelling from 6 million users to 12 million since the beginning of this year, it has landed sponsors including McDonald’s and Doritos, the latter encouraging users to create a game around the brand. Nintendo Wii has grabbed headlines, but in marketers’ battle for the living room, Xbox Live is the real game-changer selling downloads of premium programming while delivering a expanding roster of original, ad-supported content. Well played, Xbox Live! Keep working on those advertising opportunities. Don’t rest until your entire service is skinned to look like a McGriddles ad. I kid, that’s a ridiculous idea. Digital Hot List: Dynamite Destinations & Devices of ‘08 [Adweek] More »
News
