in-game advertising
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Elite: Dangerous Leaves Door Open To ‘Dynamic’ In-Game Advertising
15The concept of dynamic in-game advertising, like that proffered by Massive back in the day, sounded like a good idea for games set in the real world, such as racing and sports ball. The reality was that gamers disliked it — intensely — and since then, developers and publishers haven’t really pushed the idea further.…