The latest patch for Madden NFL 11 returns the scorebar pop-up ads last seen Madden NFL 10, but they don’t display at the every-down frequency that annoyed so many when they rolled out midway through last year.
A brief clip gives an idea of the gameplay ramifications of Madden NFL’s new “swagger” stat. In short, it’s not much, but at least it doesn’t seem to be limited to scoring situations.
In the rollout of Madden player ratings, few noticed the attribute “SWG” – for swagger. But a leaked screenshot in the EA Sports forums put it on everyone’s map today – because it’s sponsored by Old Spice.
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Some APB fans have checked their account management pages and noted a paid subscription option that will remove ads delivered to the MMO’s in-game voice chat, which of course, means the game will serve ads over voice chat.
The inclusion of a free virtual version of Renault’s electric Twizy Z.E Concept car in The Sims 3 should go great lengths towards helping increase player awareness of the Renault brand.