In-game Advertising

News

Death Is The Perfect Time For In-Game Advertising

2:40AM July 6, 2011 | Mike Fahey

Dying in a video game pisses people off. In-games advertising pisses people off. Independent free-to-play browser-based online game developer Artix figures it might as well kill two angry birds with one annoying stone, merging death with in-game ads. Isn’t it just perfect? More »


News

EA Realising In-Game Ads Maybe Aren’t The Best Thing Ever

4:30PM December 22, 2010 | Luke Plunkett

A few years back, it seemed in-game advertising was going to ruin everything. That…hasn’t really happened, with EA saying that the business has been eclipsed by one more lucrative for publishers. More »


In Real Life

Madden’s 3D: A Bag Of Chips And Not All That

9:00AM November 6, 2010 | Owen Good

Last week, Madden NFL 11 slipped in a 3D presentation mode through a promotion with Doritos. It’s the old-school red-and-blue 3D, and if it’s not entirely free, it only costs a bag of chips. Is it worth even that? More »


News

In-Game Popup Ads Return To Madden

8:20AM October 2, 2010 | Owen Good

The latest patch for Madden NFL 11 returns the scorebar pop-up ads last seen Madden NFL 10, but they don’t display at the every-down frequency that annoyed so many when they rolled out midway through last year. More »


News

A Glimpse Of Madden’s Swagger

9:20AM July 2, 2010 | Owen Good

A brief clip gives an idea of the gameplay ramifications of Madden NFL’s new “swagger” stat. In short, it’s not much, but at least it doesn’t seem to be limited to scoring situations. More »


News

Madden’s New ‘Swagger,’ Explained

11:30AM June 30, 2010 | Owen Good

Yesterday we heard of a rating new to Madden NFL 11, the Old Spice-sponsored “Swagger”. Rumour had it that the rating affected player attributes. Nope. It governs a player’s likelihood to celebrate, during or after a touchdown. More »


News

Madden’s Newest Stat, "Swagger," Is Sponsored

10:30AM June 29, 2010 | Owen Good

In the rollout of Madden player ratings, few noticed the attribute “SWG” – for swagger. But a leaked screenshot in the EA Sports forums put it on everyone’s map today – because it’s sponsored by Old Spice. More »


News

APB Voice Chat Will Have Ads

7:00AM June 27, 2010 | Owen Good

newVideoPlayer( {"type":"video","player":"http://www.youtube.com/v/EIXNgINihpA&hl=en&fs=1&fmt=22","customParams":[] ,"width":500,"height":412,"ratio":0.824,"flashData":"","embedName":null,"objectId":null,"noEmbed":false,"source":"youtube","wrap":true} );

Some APB fans have checked their account management pages and noted a paid subscription option that will remove ads delivered to the MMO’s in-game voice chat, which of course, means the game will serve ads over voice chat. More »


News

Renault Delivers Interactive In-Game Advertising To The Sims 3

3:20AM April 20, 2010 | Mike Fahey

The inclusion of a free virtual version of Renault’s electric Twizy Z.E Concept car in The Sims 3 should go great lengths towards helping increase player awareness of the Renault brand. More »


News

Electronic Arts Cuts Ties With In-Game Ad Brokers

6:00AM March 14, 2010 | Owen Good

Apparently tired of giving space to “Knobby Tires” and “Synthetic” on its virtual stadium walls, Electronic Arts is dropping its two in-game advertising partners and moving that sales operation in-house, beginning with Madden NFL 11. More »