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	<title>Kotaku Australia &#187; intellisponse</title>
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		<title>Sega Says Leaked &#8216;Crucible&#8217; Is Not Its Silicon Knights Game</title>
		<link>http://www.kotaku.com.au/2008/06/sega_says_leaked_crucible_is_not_its_silicon_knights_game-2/</link>
		<comments>http://www.kotaku.com.au/2008/06/sega_says_leaked_crucible_is_not_its_silicon_knights_game-2/#comments</comments>
		<pubDate>Tue, 17 Jun 2008 20:40:44 +0000</pubDate>
		<dc:creator>Michael McWhertor</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[clips]]></category>
		<category><![CDATA[crucible]]></category>
		<category><![CDATA[intellisponse]]></category>
		<category><![CDATA[sega]]></category>
		<category><![CDATA[silicon knights]]></category>
		<category><![CDATA[the crucible: evil within]]></category>

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		<description><![CDATA[ newVideoPlayer("crucible_leak.flv", 506, 423","); One of the many rumoured games&#8212;that may or may not be actual games&#8212;that sneaked out of the Intellisponse leak this weekend was a title known as &#8220;Crucible&#8221;. A trailer for the unannounced action game quickly made its way to YouTube, leading many to believe it was Sega&#8217;s The Crucible: Evil Within, [...]]]></description>
			<content:encoded><![CDATA[<p><script type="text/javascript"> newVideoPlayer("crucible_leak.flv", 506, 423","); </script><img src="http://cache.gawker.com/assets/stills/crucible_leak.flv.jpg" style="display:block;display: none;" class="center"/><br/>One of the <a href="http://www.kotaku.com.au/games/2008/06/_microsoftactivision_news_leak_the_roundup_-2.html">many rumoured games</a>&mdash;that may or may not be actual games&mdash;that sneaked out of the <a href="http://www.kotaku.com.au/games/2008/06/_massive_leaks_are_rumours_says_marketing_company_responsible_-2.html">Intellisponse</a> leak this weekend was a title known as &#8220;Crucible&#8221;. A trailer for the unannounced action game quickly made its way to <a href="http://www.youtube.com/watch?v=miHjgNc36ME">YouTube</a>, leading many to believe it was Sega&#8217;s <em>The Crucible: Evil Within</em>, a title the publisher <a href="http://tarr.uspto.gov/servlet/tarr?regser=serial&#038;entry=77166654">trademarked</a> in April 2007.</p>
<p><span id="more-293873"></span>
<p>The Crucible trailer also led some to draw the conclusion that it was the unnamed title that Silicon Knights was developing as a follow-up to <em>Too Human</em>. Sega has since denied that the trailer is that particular project, with a rep going on record saying &#8220;it&#8217;s definitely not the project that Silicon Knights and SEGA are producing&#8221;. The carefully worded statement doesn&#8217;t rule out that the game is ultimately Sega&#8217;s, but it does tell us to expect something &#8220;soon&#8221;.</p>
<p><a href="http://multiplayerblog.mtv.com/2008/06/17/sega-silicon-knights-leak-not-our-game/">Sega: Supposedly Leaked Silicon Knights Title Is Not Our Game</a> [MTV Multiplayer]</p>
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		<title>Massive Leaks Are Rumours, Says Marketing Company Responsible</title>
		<link>http://www.kotaku.com.au/2008/06/_massive_leaks_are_rumours_says_marketing_company_responsible_-2/</link>
		<comments>http://www.kotaku.com.au/2008/06/_massive_leaks_are_rumours_says_marketing_company_responsible_-2/#comments</comments>
		<pubDate>Mon, 16 Jun 2008 16:20:00 +0000</pubDate>
		<dc:creator>Leigh Alexander</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[activision]]></category>
		<category><![CDATA[intellisponse]]></category>
		<category><![CDATA[leak]]></category>
		<category><![CDATA[microsoft]]></category>
		<category><![CDATA[pr nightmare]]></category>
		<category><![CDATA[pre-e3 news leak]]></category>
		<category><![CDATA[Rumours]]></category>

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Intellisponse, the marketing firm behind the recent weekend&#8217;s massive Activision and Microsoft leak-fest, is declining to comment on its gatekeeping issues or the impact the leaks might have on its clients.
&#8220;It is our policy that we do not comment on rumour or speculation&#8221;, said spokesperson Elizabeth McCrocklin.
When Kotaku pointed out via email that the fact [...]]]></description>
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<p>Intellisponse, the marketing firm behind the recent weekend&#8217;s <a href="http://www.kotaku.com.au/games/2008/06/_microsoftactivision_news_leak_the_roundup_-2.html">massive Activision and Microsoft leak-fest</a>, is declining to comment on its gatekeeping issues or the impact the leaks might have on its clients.</p>
<p>&#8220;It is our policy that we do not comment on rumour or speculation&#8221;, said spokesperson Elizabeth McCrocklin.</p>
<p>When Kotaku pointed out via email that the fact a leak most certainly occurred, resulting in widespread dissemination of info from the Intellisponse site was, well, a <em>fact</em>, and not a speculation, McCrocklin did not reply.</p>
<p><span id="more-293635"></span>
<p>Intellisponse is a market research firm that partners with companies to help them conduct surveys and glean intelligence for their upcoming products and concepts. It also hosts a survey platform to help its clients conduct market research. It isn&#8217;t certain just how actual any of the leaked products are &#8211; the leaks came from some of these surveys, so it&#8217;s entirely possible that they&#8217;re merely theoretical concepts for the purpose of gauging reaction and testing out the market.</p>
</p>
<p>For its part, Microsoft also declined to comment with the exact same &#8220;rumours and speculation&#8221; line, about either the fact of the leak or the concepts that emerged.</p>
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