It's easy to see that casual gaming is becoming mighty popular with the general populous. Thanks to new statistics from media research firm Interpret, there's now some idea of how all these casual gamers tick. Using its Gameasure service, Interpret rooted out that the average time players engage with casual games has jumped since last year from four hours per week to just over five hours. Interpret also found that 85 per cent of casual gamers would prefer to play free, ad-supported games rather than games that require them to pay for downloads.

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