Sony’s ambitious virtual world has been so long in coming because it was for a time lost in a no-man’s land between software and hardware developement, said SCEA president and CEO of Sony Computer Entertainment of America Jack Tretton.

“I think it is in no-man’s land”, he said. “We know how to develop software, we know how to develop hardware. But Home is not a software title and it’s not necessarily a service. It kind of sat in the Worldwide Studio Group, but it really needed a lot of software support. It didn’t get wok on that until more recently”.

“There was a lot of learning and naivety”.