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	<title>Kotaku Australia &#187; kane &amp; lynch</title>
	<atom:link href="http://www.kotaku.com.au/tags/kane-lynch/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.kotaku.com.au</link>
	<description>the Gamer&#039;s Guide &#124; Computer and video game news and reviews</description>
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		<title>The Incredibly Bizarre Kane &amp; Lynch 2 Teaser</title>
		<link>http://www.kotaku.com.au/2009/11/the-incredibly-bizarre-kane-lynch-2-teaser/</link>
		<comments>http://www.kotaku.com.au/2009/11/the-incredibly-bizarre-kane-lynch-2-teaser/#comments</comments>
		<pubDate>Thu, 05 Nov 2009 21:40:00 +0000</pubDate>
		<dc:creator>Michael McWhertor</dc:creator>
				<category><![CDATA[Rumours]]></category>
		<category><![CDATA[eidos]]></category>
		<category><![CDATA[kane & lynch]]></category>
		<category><![CDATA[kane & lynch 2: dog days]]></category>

		<guid isPermaLink="false">http://www.kotaku.com.au/?p=365159</guid>
		<description><![CDATA[It might be the least graphically impressive video game trailer we&#8217;ve ever seen, clearly by design. It might also be the first teaser for Eidos&#8217; sequel to Kane &#38; Lynch: Dead Men.
A sequel is certain, reported to have been in development as early as October 2007. The likely name of that sequel, Kane &#38; Lynch [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://cache.gawker.com/assets/images/9/2009/11/500x_kane_and_lynch_dog_days.jpg" alt="" class="center" />It might be the least graphically impressive video game trailer we&#8217;ve ever seen, clearly by design. It might also be the first teaser for Eidos&#8217; sequel to Kane &amp; Lynch: Dead Men.<span id="more-365159"></span></p>
<p>A sequel is certain, reported to have been <a href="http://www.mcvuk.com/news/28439/Eidos-prepares-for-biggest-ever-spend">in development</a> as early as October 2007. The <a href="http://www.kotaku.com.au/2009/07/kane-lynch-sequel-trademarked/">likely name</a> of that sequel, Kane &amp; Lynch 2: Dog Days, puts one aspect of this teaser clip, hosted by MTV Germany&#8217;s <a href="http://gameone.de/playtube/2-nackte-maenner-hauen-einen-hund/581257">GameOne.de</a>, into context.</p>
<p>The video appears to have been shot by a Chinese restaurant&#8217;s surveillance cameras, filmed in black and white, featuring two naked men &mdash; with their unmentionables blurred out &mdash; running from gunfire. One, who appears to be Lynch, appears to have been hit by some of that gunfire, tumbles over a dining table and is attacked by a dog. The other man, possibly Kane, beats the dog away with some type of blunt object.</p>
<p>And that&#8217;s about it. The trailer, if it is for Kane &amp; Lynch 2: Dog Days, is certainly&#8230;interesting, if only a very, very brief taste of what we can expect in the sequel.</p>
<p>Judge for yourself. Does this scream viral marketing attempt at Kane &amp; Lynch 2: Dog Days? Or is someone pulling our leg?</p>
<p><a href="http://gameone.de/playtube/2-nackte-maenner-hauen-einen-hund/581257">2 nackte Männer hauen einen Hund</a> [GameOne.de - thanks, unknownassassin!]</p>
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		<title>What Does Bruce Willis Think Of The Kane &amp; Lynch Script?</title>
		<link>http://www.kotaku.com.au/2009/10/what-does-bruce-willis-think-of-the-kane-lynch-script/</link>
		<comments>http://www.kotaku.com.au/2009/10/what-does-bruce-willis-think-of-the-kane-lynch-script/#comments</comments>
		<pubDate>Thu, 22 Oct 2009 03:00:00 +0000</pubDate>
		<dc:creator>Brian Ashcraft</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[bruce willis]]></category>
		<category><![CDATA[hollywood]]></category>
		<category><![CDATA[kane & lynch]]></category>

		<guid isPermaLink="false">http://www.kotaku.com.au/?p=362921</guid>
		<description><![CDATA[ Last June, it was officially announced that Bruce Willis had signed on to play mercenary Adam &#8220;Kane&#8221; Marcus, who with batshit insane partner James Lynch is out to retrieve a stolen microchip.
It&#8217;s been rumoured since last fall that Willis would be joining the Kane &#38; Lynch flick.
Veteran stunt coordinator Simon Crane will make his [...]]]></description>
			<content:encoded><![CDATA[<p><a rel="lytebox" href="http://cache.gawker.com/assets/images/kotaku/2009/10/bruce_willis.jpg"><img src="http://cache.gawker.com/assets/images/9/2009/10/500x_bruce_willis.jpg" alt="" class="left" /></a> Last June, it was <a href="http://www.kotaku.com.au/2008/06/bruce_willis_signs_on_for_kane__lynch_movie-2/">officially announced</a> that Bruce Willis had signed on to play mercenary Adam &#8220;Kane&#8221; Marcus, who with batshit insane partner James Lynch is out to retrieve a stolen microchip.<span id="more-362921"></span></p>
<p>It&#8217;s been <a href="http://www.kotaku.com.au/2007/11/willis_and_thornton_for_kane_a/">rumoured</a> since last fall that Willis would be joining the Kane &amp; Lynch flick.</p>
<p>Veteran stunt coordinator Simon Crane will make his directing debut and helm the picture, and scribe Kyle Ward will pen the script. The flick will be produced by the guys that brought Hitman to the silver screen. How did they get Bruno to sign on for the flick?</p>
<p>&#8220;The script has been incredibly well-received around town,&#8221; says producer Adrian Askarieh. &#8220;After Bruce Willis read it, he called it one of the best action scripts he&#8217;s ever read, and Bruce is an expert in terms of action scripts because he&#8217;s read everything over the last 20 years.&#8221; Bruce Willis knows something good when he sees it!</p>
<p>According to Askarieh, the movie will have the &#8220;basic premise&#8221; of the game, but the details will be different. &#8220;It&#8217;s not going to have every sequence from the game,&#8221; he says, &#8220;but it&#8217;s essentially the story of a mercenary teaming up with a schizophrenic psychopath to save his wife and daughter.&#8221;</p>
<p>Kane &amp; Lynch will be filmed in South America, Europe and possibly Louisiana &mdash; &#8220;We haven&#8217;t locked down our locations,&#8221; notes the producer.</p>
<p>Askarieh is working on a film version of Just Cause as well as a sequel to the first Hitman movie.</p>
<p><a href="http://www.gamedaily.com/games/just-cause/pc/game-features/adrian-askarieh-interview-/#">Just Cause on PC Features</a> [GameDaily] [<a href="http://yepyep.gibbs12.com/wp-content/uploads/2007/10/bruce_willis.jpg">Pic</a>]</p>
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		<title>Did Gerstmanngate Hurt Kane &amp; Lynch?</title>
		<link>http://www.kotaku.com.au/2008/06/did_gerstmanngate_hurt_kane__lynch/</link>
		<comments>http://www.kotaku.com.au/2008/06/did_gerstmanngate_hurt_kane__lynch/#comments</comments>
		<pubDate>Thu, 05 Jun 2008 07:00:00 +0000</pubDate>
		<dc:creator>Brian Ashcraft</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[eidos]]></category>
		<category><![CDATA[gamesport]]></category>
		<category><![CDATA[kane & lynch]]></category>

		<guid isPermaLink="false">http://www.kotaku.com.au/games/2008/06/did_gerstmanngate_hurt_kane__lynch.html</guid>
		<description><![CDATA[ While we may never know what actually happened, months have passed since the internet exploded over Kane &#038; Lynch, GameSpot and reviewer Jeff Gerstmann. Now that the dust has settled what does Kane &#038; Lynch developer IO Interactive think about the way it went down? Did it hurt game sales? Says Thomas Howalt, business [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://kotaku.com/assets/images/kotaku/2008/06/thomas_io.jpg" class="postimg left" /> While we may never know what actually happened, months have passed since the <a href="http://www.kotaku.com.au/games/2007/11/gamespot_editor_fired_over_kan.html">internet exploded</a> over <i>Kane &#038; Lynch</i>, GameSpot and reviewer Jeff Gerstmann. Now that the dust has settled what does <i>Kane &#038; Lynch</i> developer IO Interactive think about the way it went down? Did it hurt game sales? Says Thomas Howalt, business development director at IO Interactive:</p>
<p><span id="more-292068"></span><br />
<blockquote>
<p> It sold well, we broke even and it&#8217;s still selling. We had some really harsh reviews and there was all this noise about this thing with GameSpot and it sort of went over my head whatever people were fighting about. The web has it&#8217;s own voice and it can be very loud&#8230; You know, what I see today is a lot of people picking it up, playing the free levels we put out. We get a lot of people playing online. You can argue are the graphics good enough, is it up there with the best? But it only takes two weeks and you&#8217;re no longer the best looking game out. I&#8217;ve been playing games since <i>Pong</i> so I take these things lightly. In the end it&#8217;s about sales and we have games like <i>Freedom Fighters</i> which is still selling. </p>
</blockquote>
<p>Oh, it&#8217;s <i>always</i> about the sales Thomas. Hence the problem. </p>
<p><a href="http://www.gamesindustry.biz/articles/io-interactive-s-thomas-howalt">IO Interview</a> [Games Industry] [<a href="http://konzack.blogspot.com/2007_02_01_archive.html">Pic</a>]</p>
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		<title>Bruce Willis Signs On For Kane &amp; Lynch Movie</title>
		<link>http://www.kotaku.com.au/2008/06/bruce_willis_signs_on_for_kane__lynch_movie-2/</link>
		<comments>http://www.kotaku.com.au/2008/06/bruce_willis_signs_on_for_kane__lynch_movie-2/#comments</comments>
		<pubDate>Wed, 04 Jun 2008 04:00:00 +0000</pubDate>
		<dc:creator>Brian Ashcraft</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[bruce willis]]></category>
		<category><![CDATA[kane & lynch]]></category>
		<category><![CDATA[movies]]></category>

		<guid isPermaLink="false">http://www.kotaku.com.au/games/2008/06/bruce_willis_signs_on_for_kane__lynch_movie-2.html</guid>
		<description><![CDATA[ According to Variety, Bruce Willis is slated for the Kane &#038; Lynch movie adaptation. Bruno will play mercenary Adam &#8220;Kane&#8221; Marcus, who with batshit insane partner James Lynch is out to retrieve a stolen microchip. Willis has been rumoured to play Kane since last fall &#8212; and Billy Bob Thornton is supposed to be [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://kotaku.com/assets/images/kotaku/2008/06/bruce_willis_game.jpg" class="postimg left" /> According to <i>Variety</i>, Bruce Willis is slated for the <i>Kane &#038; Lynch</i> movie adaptation. Bruno will play mercenary Adam &#8220;Kane&#8221; Marcus, who with batshit insane partner James Lynch is out to retrieve a stolen microchip. Willis has been rumoured to play Kane since last fall &mdash; and Billy Bob Thornton is supposed to be Lynch, but that&#8217;s not confirmed. Veteran stunt coordinator Simon Crane will make his directing debut and helm the picture, and scribe Kyle Ward will pen the script. The flick will be produced by the guys that brought <i>Hitman</i> to the silver screen. Reviews for the film will be met with apprehension from the game community. </p>
<p><a href="http://www.variety.com/article/VR1117986790.html?categoryid=13&#038;cs=1">Kane And Lynch Movie</a> [Variety via <a href="http://www.aintitcool.com/node/36959">AICN</a>] [<a href="http://www.adam-n-eve.co.uk/wp-content/uploads/2007/10/bruce-willis-the-avatar-2o.jpg">Pic</a>]</p>
<p><span id="more-291873"></span></p>
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		<item>
		<title>Kane &amp; Lynch DLC Trailer</title>
		<link>http://www.kotaku.com.au/2008/04/kane__lynch_dlc_trailer-2/</link>
		<comments>http://www.kotaku.com.au/2008/04/kane__lynch_dlc_trailer-2/#comments</comments>
		<pubDate>Mon, 14 Apr 2008 15:40:00 +0000</pubDate>
		<dc:creator>Mike Fahey</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[clips]]></category>
		<category><![CDATA[dlc]]></category>
		<category><![CDATA[kane & lynch]]></category>
		<category><![CDATA[maps]]></category>
		<category><![CDATA[playstation 3]]></category>
		<category><![CDATA[xbox 360]]></category>

		<guid isPermaLink="false">http://www.kotaku.com.au/games/2008/04/kane__lynch_dlc_trailer-2.html</guid>
		<description><![CDATA[ newVideoPlayer("kanelynch414_kotaku.flv", 463, 280,"");  For the five or six of you still playing Kane &#038; Lynch on a regular basis, here is a trailer for the downloadable content that should be hitting your console of choice later this week. It contains four new multiplayer maps that you can choose while you sit around waiting [...]]]></description>
			<content:encoded><![CDATA[<p><center><script type="text/javascript"> newVideoPlayer("kanelynch414_kotaku.flv", 463, 280,""); </script><img src="http://cache.gawker.com/assets/stills/kanelynch414_kotaku.flv.jpg"     style="display:block;float:none;display: none;"/></center><br/> For the five or six of you still playing Kane &#038; Lynch on a regular basis, here is a trailer for the downloadable content that should be hitting your console of choice later this week. It contains four new multiplayer maps that you can choose while you sit around waiting for other people to come play. I kid Kane &#038; Lynch. I am sure it has a very devout following and tens of dozens of people will be queued up to play come April 17th. Enjoy!<span id="more-285300"></span></p>
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		<item>
		<title>Kane &amp; Lynch Gets Free DLC</title>
		<link>http://www.kotaku.com.au/2008/04/kane__lynch_gets_free_dlc-2/</link>
		<comments>http://www.kotaku.com.au/2008/04/kane__lynch_gets_free_dlc-2/#comments</comments>
		<pubDate>Tue, 08 Apr 2008 10:30:00 +0000</pubDate>
		<dc:creator>Luke Plunkett</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[dlc]]></category>
		<category><![CDATA[kane & lynch]]></category>
		<category><![CDATA[playstation 3]]></category>
		<category><![CDATA[xbox 360]]></category>

		<guid isPermaLink="false">http://www.kotaku.com.au/games/2008/04/kane__lynch_gets_free_dlc-2.html</guid>
		<description><![CDATA[ Still playing Kane &#038; Lynch? Good for you. You&#8217;re obviously a person who cares not for wild and baseless internet hate campaigns (remember kids, it was neither Kane nor Lynch themselves  behind the Gerstmann mess). You&#8217;re probably also the kind of person who doesn&#8217;t make a habit of looking a.gift horse in the [...]]]></description>
			<content:encoded><![CDATA[<p><img alt="" src="http://kotaku.com/assets/resources/2008/04/kldlc.jpg" class="postimg left" /> Still playing Kane &#038; Lynch? Good for you. You&#8217;re obviously a person who cares not for wild and baseless internet hate campaigns (remember kids, it was neither Kane nor Lynch themselves <a href="http://media.kotaku.com.au/mt/games/2007/11/gamespot_editor_fired_over_kan.html"> behind the Gerstmann mess</a>). You&#8217;re probably also the kind of person who doesn&#8217;t make a habit of looking a.gift horse in the mouth, so when April 17 comes around and four new multiplayer maps are offered on both the PlayStation Store and Xbox Live Marketplace free of charge, do the right thing and snap &#8216;em up, OK?<br /> <a href="http://www.shacknews.com/onearticle.x/52104">Free Kane &#038; Lynch Console DLC Due April 17</a> [Shacknews]</p>
<p><span id="more-284484"></span></p>
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		<title>Kane &amp; Lynch Demo Up On Xbox Live</title>
		<link>http://www.kotaku.com.au/2007/12/kane__lynch_demo_up_on_xbox_li/</link>
		<comments>http://www.kotaku.com.au/2007/12/kane__lynch_demo_up_on_xbox_li/#comments</comments>
		<pubDate>Wed, 19 Dec 2007 12:00:00 +0000</pubDate>
		<dc:creator>Luke Plunkett</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[demos]]></category>
		<category><![CDATA[kane & lynch]]></category>
		<category><![CDATA[xbox 360]]></category>
		<category><![CDATA[xbox live]]></category>

		<guid isPermaLink="false">http://www.kotaku.com.au/games/2007/12/kane__lynch_demo_up_on_xbox_li.html</guid>
		<description><![CDATA[Skulking quietly onto Xbox Live today was a demo for that game everyone just loves to douse in hatorade, Kane &#038; Lynch. The demo&#8217;s a pinch over 500MB, features one level, where you climb down a skyscraper and shoot some guys up, and you can play it in either single-player or co-op. Remember: the PR [...]]]></description>
			<content:encoded><![CDATA[<p><img alt="kandl.jpg" src="http://kotaku.com/assets/resources/2007/12/kandl.jpg" width="463" height="247" class="postimg center" />Skulking quietly onto Xbox Live today was a demo for that game everyone just <em>loves </em>to douse in hatorade, Kane &#038; Lynch. The demo&#8217;s a pinch over 500MB, features one level, where you climb down a skyscraper and shoot some guys up, and you can play it in either single-player or co-op. Remember: the PR shitstorm surrounding Kane &#038; Lynch wasn&#8217;t the game&#8217;s fault, nor the fault of its developers. May as well give it a shot.</p>
<p><span id="more-270337"></span></p>
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		<item>
		<title>PAL PS Store Update Is A Tale Of Woe</title>
		<link>http://www.kotaku.com.au/2007/12/pal_ps_store_update_is_a_tale_/</link>
		<comments>http://www.kotaku.com.au/2007/12/pal_ps_store_update_is_a_tale_/#comments</comments>
		<pubDate>Fri, 07 Dec 2007 08:00:00 +0000</pubDate>
		<dc:creator>Luke Plunkett</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[demos]]></category>
		<category><![CDATA[kane & lynch]]></category>
		<category><![CDATA[playstation 3]]></category>
		<category><![CDATA[playstation store]]></category>

		<guid isPermaLink="false">http://www.kotaku.com.au/games/2007/12/pal_ps_store_update_is_a_tale_.html</guid>
		<description><![CDATA[This week&#8217;s European/Australian PS Store update is sad reading. Bring tissues. For while there&#8217;s a Kane &#038; Lynch demo, a MotorStorm DLC pack and the Folklore add-on, there&#8217;s practically nothing else. No Guitar Hero DLC, for instance. No PS1 games. No PSN games. Just a bunch of rubbish themes. Disappointing, Sony. How long are you [...]]]></description>
			<content:encoded><![CDATA[<p><img alt="newpsstorelogo.jpg" src="http://kotaku.com/assets/resources/2007/12/newpsstorelogo.jpg" width="463" height="132" class="postimg center" />This week&#8217;s European/Australian PS Store update is sad reading. Bring tissues. For while there&#8217;s a Kane &#038; Lynch demo, a MotorStorm DLC pack and the Folklore add-on, there&#8217;s practically nothing else. No Guitar Hero DLC, for instance. No PS1 games. No PSN games. Just a bunch of rubbish themes. Disappointing, Sony. How long are you going to keep the PAL PS Store in the doghouse? Until we apologise for peeing on the rug? Well, Sony, I&#8217;ll tell you, we never peed on your damn rug.<span id="more-268650"></span></p>
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		<title>GameSpot Q&amp;A, A Response to &#8220;Gerstmanngate&#8221;</title>
		<link>http://www.kotaku.com.au/2007/12/gamespot_qa_a_response_to_gers/</link>
		<comments>http://www.kotaku.com.au/2007/12/gamespot_qa_a_response_to_gers/#comments</comments>
		<pubDate>Wed, 05 Dec 2007 20:00:54 +0000</pubDate>
		<dc:creator>Mark Wilson</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[cnet]]></category>
		<category><![CDATA[eidos]]></category>
		<category><![CDATA[gamespot]]></category>
		<category><![CDATA[jeff gerstmann]]></category>
		<category><![CDATA[kane & lynch]]></category>

		<guid isPermaLink="false">http://www.kotaku.com.au/games/2007/12/gamespot_qa_a_response_to_gers.html</guid>
		<description><![CDATA[GameSpot has finally responded in force to the Jeff Gerstmann situation, addressing the topic once and for all&#8230;though still not revealing why he was fired for unspecified legal reasons. With no more ado, let&#8217;s just cut right to the chase.
Q: Was Eidos Interactive upset by the game&#8217;s review?
Well, were they??
A: It has been confirmed that [...]]]></description>
			<content:encoded><![CDATA[<p><img alt="sorry.jpg" src="http://kotaku.com/assets/resources/2007/12/sorry.jpg" class="center" />GameSpot has finally responded in force to the Jeff Gerstmann situation, addressing the topic once and for all&#8230;though still not revealing why he was fired for unspecified legal reasons. With no more ado, let&#8217;s just cut right to the chase.<br />
<blockquote>Q: Was Eidos Interactive upset by the game&#8217;s review?</p></blockquote>
<p>Well, were they??</p>
<blockquote><p>A: It has been confirmed that Eidos representatives expressed their displeasure to their appropriate contacts at GameSpot, but not to editorial directly. It was not the first time a publisher has voiced disappointment with a game review, and it won&#8217;t be the last. However, it is strict GameSpot policy never to let any such feelings result in a review score to be altered or a video review to be pulled.</p></blockquote>
<p><span id="more-268150"></span><br />
<blockquote>Q: Did Eidos&#8217; disappointment cause Jeff to be terminated?<br />
A: Absolutely not.</p>
<p>Q: Did Eidos&#8217; disappointment cause the alteration of the review text?<br />
A: Absolutely not.</p>
<p>Q: Did Eidos&#8217; disappointment lead to the video review being pulled down?<br />
A: Absolutely not.</p></blockquote>
<p>As <a href="http://www.kotaku.com.au/games/2007/12/gamespot_may_see_mass_resignat.html">we heard before</a>, GameSpot officially cited poor production for the pulling of the video review. They also clarify that all Kane &#038; Lynch written review alterations were made to better match the 6.0 score. Wow, so copy should be edited to <em>represent an arbitrary f&#8217;ing number</em>? That clarification of practice really brings the credibility back to the site? Fundamentally, I can&#8217;t agree to the logic, but it&#8217;s important that GameSpot disclosed their process nonetheless.</p>
<p>Also, GameSpot will be hosting a tribute to Gerstmann tomorrow. UPDATE: Apparently this tribute was sought after by Gamespot&#8217;s editors and is quite a genuine gesture.</p>
<p><a href="http://www.gamespot.com/news/6183666.html?action=convert&#038;om_clk=latestnews&#038;tag=latestnews;title;0">Gamespot Statement</a> [Gamespot]</p>
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		<title>Gerstmann Speaks A Little, I Think It&#8217;s Telling</title>
		<link>http://www.kotaku.com.au/2007/12/gerstmann_speaks_a_little_i_th/</link>
		<comments>http://www.kotaku.com.au/2007/12/gerstmann_speaks_a_little_i_th/#comments</comments>
		<pubDate>Wed, 05 Dec 2007 17:40:30 +0000</pubDate>
		<dc:creator>Mark Wilson</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[cnet]]></category>
		<category><![CDATA[gamespot]]></category>
		<category><![CDATA[jeff gerstmann]]></category>
		<category><![CDATA[kane & lynch]]></category>

		<guid isPermaLink="false">http://www.kotaku.com.au/games/2007/12/gerstmann_speaks_a_little_i_th.html</guid>
		<description><![CDATA[MTV&#8217;s Stephen Totilo exchanged some emails with ex-GameSpot review Jeff Gerstmann. And while Gerstmann didn&#8217;t go on record saying anything all that juicy, he did have something telling to say about the separation of advertising and reviews:
you asked if it&#8217;s realistic for readers to expect a church and state separation between editorial and sales. Realistic [...]]]></description>
			<content:encoded><![CDATA[<p><img alt="ManchesterCath2.jpg" src="http://kotaku.com/assets/resources/2007/12/ManchesterCath2.jpg" class="left" />MTV&#8217;s Stephen Totilo exchanged some emails with ex-GameSpot review Jeff Gerstmann. And while Gerstmann didn&#8217;t go on record saying anything all that juicy, he did have something telling to say about the separation of advertising and reviews:<br />
<blockquote>you asked if it&#8217;s realistic for readers to expect a church and state separation between editorial and sales. Realistic or not, I think readers should demand that from a publication. Some people probably think that&#8217;s a little old-fashioned or hopelessly idealistic, given the changing nature of advertising these days, but there you go.</p></blockquote>
<p>Notice the diction here because I believe it to be quite important: &#8220;realistic <em>or not</em>&#8221; and &#8220;some people might think it&#8217;s&#8230;<em>hopelessly idealistic</em>&#8221; didn&#8217;t need to be used here to answer Totilo&#8217;s question. Instead of responding &#8220;yes&#8221; or &#8220;no,&#8221; Gerstmann is responding to an <em>unverified problem</em>. In other words, Totilo is  asking &#8220;do you think it&#8217;s realistic for gamers to expect a church and state separation [that may exist now or in the future]&#8221; while Gerstmann is answering something along the lines of &#8220;how can we fix this already present craptastic overlap between editorial content and advertising?&#8221; If you buy into my reading, then Gerstmann is admitting that a problem exists by responding to it. The rest of the message:<br />
<span id="more-268157"></span><br />
<blockquote>&#8230;somewhere in that complex mess of relationships is the right amount of disclosure. Gaming publications should tell their readers what to expect. If you&#8217;re running a publication and you&#8217;re comfortable running infomercials and advertorials, they should be clearly marked as such.</p></blockquote>
<p>My head is a mess when we talk about the potential of journalistic integrity, especially when the basis of that said journalism is a subjective review to begin with. Essentially we&#8217;re searching for unbiased bias.</p>
<p>This whole thing is a mess.</p>
<p><a href="http://multiplayerblog.mtv.com/2007/12/05/ex-gamespot-editor-jeff-gerstmann-talks-standards-suspicions-of-older-fishy-reviews/">Ex-GameSpot Editor Jeff Gerstmann Talks Standards, Suspicions Of Older Fishy Reviews </a>[mtvmultiplayer]</p>
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