kaz hirai
In Real Life

Japanese Media Keeps Beating Up On Sony

Once upon a time, Sony ruled Japan. Those days are over. Don’t believe me? Just look at how the Japanese media keeps turning the Tokyo-based electronics maker into a punching bag.

April 9, 2012
PlayStation

Report: Sony Is Firing A Whole Bunch Of People

Today, Japan’s Nikkei newspaper reported that Sony is axing 6 per cent of its global workforce — approximately 10,000 individuals — by the end of the year.

April 2, 2012
News

Sony Firing Folks Thanks To Modern Medicine

It was wildly thought that Howard Stringer, a foreigner, was brought in to fire a bunch of people at Sony. Japanese companies traditionally bring in outsiders to fire folks, and Stringer, a foreigner, was even that further removed from the old boys’ network.

February 2, 2012
News

Sony Is Bleeding Money (Again)

Today, Sony announced its recent financials, and the Tokyo-based electronics giant is hemorrhaging money.

February 1, 2012
PlayStation

PlayStation Man Kaz Hirai Will Officially Be Sony’s Next Boss [Updated]

As has been expected for a while now, Sir Howard Stringer’s replacement as President and CEO of Sony Corporation when he steps down in June will be Kaz Hirai, a long-time champion of the company’s PlayStation brand.

October 21, 2011
PlayStation

PlayStation 4 Game Development Is Underway

While Sony hasn’t yet officially announced the PS4, no doubt it’s coming. The PlayStation 3 will get a successor. According to a “trusted source”, work has started on PlayStation 4 games.

September 14, 2011
News

Sony’s Tokyo Game Show Press Conference LIVE Coverage

Tokyo Game Show 2011 is… GO!!! Sony Computer Entertainment Japan is kicking it off with its pre-TGS keynote, talking about all things PlayStation 3, PlayStation Vita and PlayStation Network. Kotaku is in the house, keeping an eye on what Sony execs have to say about the future of PlayStation.

June 9, 2011
PlayStation

Sony ‘May Never Know’ What The Hackers Stole, Who They Were

The Sony PlayStation Network is back online, but it was hacked back in April. Sony’s servers were breached and over seventy million accounts were compromised. Sony still doesn’t seem to be any closer to nabbing the individuals who carried out the attack.

June 8, 2011
PlayStation

Sony Wants Vita Making Cash Money In Three Years

In a Reuters interview, Sony Computer Entertainment honcho Kazuo Hirai said that he hoped the PS Vita would turn a profit within the next three years. He also added that wants the Vita to outsell the PSP. [Reuters]

May 9, 2011
PlayStation

Sony Ponders Reward Offer As It Insists PSN’s Security Was Up-to-Date

Sony is weighing whether to offer a reward for information on the hackers behind the massive PlayStation Network outage, now in its 18th day, CNET reports. Its potential amount was not mentioned.

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