GameStop addressed Best Buy’s plans at their annual shareholders meeting in Southlake, Texas on Tuesday, explaining that their years of customer service give it the winning edge over cold, calulating machines.

“GameStop understands that trading in used games and consoles is a highly-assisted activity,” the company said. “We are very confident in our business model that allows our expert associates to help consumers trade in product, a fact not addressed with a self-serve process.”

Of course, the expert associates generally don’t do more while trading in than look at the games and tell you the price you’d be getting, which is what the kiosks themseves do, but this is beside the point.

The point here is that GameStop isn’t afraid of Best Buy. They aren’t afraid of Amazon. And if you start accepting game trade-ins, they more than likely won’t be afraid of you.

GameStop is unfazed by new rival in used-video-game market [Star-Telegram.com]

The machines, currently being tested in 77 Wal-Mart locations in New York, Massachusetts, Connecticut and Rhode Island, should be relatively simple to use. You scan the bar code on the game box in order to receive a quote. Once you accept the quote, you insert the game discs, which I am assuming are checked for damage before being accepted. Then things get a bit cloudy.

While the Video Game Buy Back kiosk shown in this photo has a Wal-Mart sign that says “Trade in Games for Credit”, it doesn’t seem to mean Wal-Mart store credit. According to an e-Play representative, the machines only support charging the trade-in value back to a credit card, which takes 2-3 days, according to the instructions on the company’s website.

We also asked e-Play who sets the trade-in prices for the games, and are awaiting a call back with that information, as the representative we spoke with did not know.

NeoCrisis had a chance to try out one of the machines this weekend, only to find that most of their games wouldn’t scan and the one that did (Mirror’s Edge) wasn’t in the kiosk’s database.

Not exactly a GameStop killer of a trade-in program, really. With no immediate payout, I can’t see these kiosks taking any substantial amount of trade-in business from the video game retailer any time soon.

Trade Used Games at Walmart [NeoCrisis via Cheap arse Gamer]