Russ Swift, UK’s top stunt driver, was hired by Microsoft to burn a good luck message with skid marks onto the parking lot of Battersea Power Station for Formula One racer Lewis Hamilton.

Swift created the Project Gotham Racing 4 stunt with a sports car, a motorcycle and three sets of tires. The end result: a 50-foot Go Lewis, meant to cheer Hamilton on for this weekend’s Brazilian Grand Prix.

Hit the jump for the full press release and unfortunate Freudian Slip.