industry news
Google Kills Its Second Life-like Lively
Posted by Michael McWhertor at 12:00 PM on November 20, 2008
When Google launched Lively, its web-based Second Life-esque virtual chat space, we said we'd "check back in with it soon" and "dig deeper to see what Google has in store." That was a lie. We never had any intention of firing up Lively on our Windows XP box ever again after hitting Save on the post. Fortunately, we'll never be tempted to make right on that fib, as Lively will never make it past beta, nor will it survive into 2009. Google announced it was shutting down Lively at the end of the year today.

Right now,
Chris Morris of Forbes magazine thinks that Google should try its luck at publishing video games. The search engine behemoth has put some serious research time into advertising within games and certainly has the resources to acquire a developer or three.
Google launched Lively today, a 3D virtual world that can best be described as the search and advertising giant's take on Second Life. Currently, the service is for Windows users only and requires Internet Explorer or Firefox, as well as a Google account, to take part in. We quickly downloaded and fussed about with Lively earlier this afternoon, a process that was rather simple, but did have a minor registration hiccup. It was also painfully slow on my Windows box, which is by no means state of the art.