In-game advertisements in sports titles aren’t that conspicuous because, hell, real-life playing fields are littered with them. But screens in MLB 2K9 show publishers are comfortable with alterations of reality, if they turn a buck.
Can’t beat this for timing, which means either 2K Sports got lucky, guessed smart, or they had an inside source telling them who was gonna win the Cy Young award today. But just as soon as Tim Lincecum of the San Francisco Giants was named the National League’s best pitcher, 2K Sports came back announcing him as their cover athlete for next year’s Major League Baseball 2K9.