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Taking a page from Nintendo's book, Microsoft recently had soccer mums and trend-setters across the country host Xbox 360 parties for their friends in hopes of drumming up a bit more business.
Don't think you guys realise just how many press releases get crammed in our cramholes on a daily basis. And just how many of those press releases are batshit crazy. So let's take a look!
We always knew Home was going to be heavy on advertising and corporate sponsorship. But this heavy this soon? It's a little unexpected.
In addition to all those video games setting up shop in Sony's Home, expect to see plenty of non-game advertisers. First out of the gate is energy drink Red Bull, complete with its own game.
Did you detect that stench of viral marketing wafting from that "Bike Hero" YouTube clip? Your nose doesn't lie; the clip purported to be made by "madflux" and the "Brierwood Vandals" is really the work of production team Droga 5, MTV Multiplayer reports. Activision's chief creative officer Brad Jakeman tells MTV that one of the clip's more impressive technical feats — the flashing LEDs on the handlebars — was born from "some filmic magic."
I received this odd little bit of marketing in the mail this week. The Playstation Portable "travel pack" came with a press release touting the year the portable has had. Inside the carrying case are a bunch of pockets filled with earplugs, sleeping mask, an inflatable pillow and a little clock. Why is everything geared toward sleeping if this is also meant to hold my Playstation Portable? Hmm, maybe that's why the cardboard PSP included in the carrier has a screen loaded with, well, old games. You've got your Jeanne D'Arc, your Buzz, your Beats, your Hot Shots Golf 2. Sure, they're all part of the PSP-friendly Playstation Store, but what game could you put on that fake screen to show off the latest and greatest for the PSP. Not to say that the cardboard screen of a faux DS would fare any better.
Anyone watching last night's Monday Night Football likely caught a glimpse of Heidi Klum's underthings as she jiggled for Guitar Hero: World Tour. (I was lucky enough to catch this one with my mother, in town for a brief visit.) Activision's going for the zipper in the newest Guitar Hero spot, one that swaps out Kobe Bryant, Michael Phelps, Alex Rodriguez and Tony Hawk for a solo Klum. We'll withhold judgment on just how successful it is until we get a good look at the page views on this one.
Have we posted about this? Seriously? No? Wow. Just wow. David Hasselhoff stars in four smarmy infomercials for Command & Conquer: Red Alert 3, and the self-deprecation and irony are set to 11. So is the Hoff's BAC. Listen that guy is slurring his speech, I don't care what anyone says, the man's lit. I would be too. Seriously, does he have a brain injury I don't know about, and now I'm an asshole for picking on him? Wild.
This is a first: Nissan has partnered with Electronic Arts to show off their still unavailable 2009 Nissan 370Z, inside Need for Speed Undercover.
Anyone watching last night's Monday Night Football likely caught a glimpse of Heidi Klum's underthings as she jiggled for Guitar Hero: World Tour. (I was lucky enough to catch this one with my mother, in town for a brief visit.) Activision's going for the zipper in the newest Guitar Hero spot, one that swaps out Kobe Bryant, Michael Phelps, Alex Rodriguez and Tony Hawk for a solo Klum. We'll withhold judgment on just how successful it is until we get a good look at the page views on this one.