In Real Life

Lollipop Chainsaw Deploys Writhing Zombie Cheerleader Squad To England

After spending months parading about multiple live-action versions of Lollipop Chainsaw heroine Juliet, the game’s marketeers dress up four models in cheerleader outfits and bad zombie makeup and have them pile on each other. I can’t believe it took this long.


April 24, 2012
Nintendo

Marketing Survey Hints At A Rayman Origins Sequel Of Mythic Proportions

Ubisoft’s critically acclaimed platformer Rayman Origins is going to get a sequel; it’s pretty much inevitable. What form that sequel will take might be hinted at in these screens taken from a marketing survey by one of our readers, hinting at a world filled with dragons, ghosts and Greek gods.


April 23, 2012
In Real Life

Movie Posters Love Showing Off An Actress From Behind

Have you noticed that movie studios love to objectify an attractive actress by showing off her assets from behind on movie posters? Emily Asher-Perrin of Tor certainly spotted the trend and put together a convincing case about how awfully cliched it is.


February 14, 2012
In Real Life

Find Retro Atari Classics On The Back Of Specially Marked Boxes Of General Mills Cereal

It might not be the video game-branded cereal Lisa Foiles craves, but the Atari-classic branded General Mills cereal boxes popping up at Target stores across the US might have you bringing the box back to the breakfast table again.


February 9, 2012
In Real Life

Real-Life Gotham City Impostors Looks More Entertaining Than The Game

Whoa there, viral marketeers! You have to be careful not to overshadow your product with the promotion, as these lovely shots of everyday people dressing up in Gotham City Impostors garb readily demonstrate.


November 6, 2011
In Real Life

Redfern Host To Skin-Tight Saint’s Row Marketing Stunt

Kotaku AU

THQ might be closing local studios in a bid to tighten its belt, but that hasn’t stopped its local PR from spending $10,000+ on an eyebrow-raising marketing stunt this past Thursday in Redfern, NSW.


November 5, 2011
Nintendo

Nintendo’s Delivery Of Super Mario 3D Land

Earlier this week, Nintendo sent me a copy of their next Zelda game. Regular post wasn’t good enough for their next Mario game. No, to deliver Super Mario 3D Land they went the extra ridiculous mile.


September 27, 2011
PC

Battlefield 3′s Latest TV Spot Goes ‘Above And Beyond The Call’

As promised last week, EA delivers the full version of its “99 Problems” Battlefield 3 TV spot today, unveiling never-before-seen gameplay footage and a new tagline aimed right between Modern Warfare 3‘s eyes.


September 8, 2011
News

A Look Inside The First EA Sports Retail Store

Back in June, EA Sports announced plans to open up three brick-and-mortar stores, appealing to sports fans’ wallets with games and apparel. This is the first location, the month-old EA Sports store located just at the Concourse C entrance at Charlotte (North Carolina) Douglas International Airport.


September 1, 2011
News

Ever Considered A Career In Morally Questionable Pharmaceuticals?

Looking for a new line of work? Do you know anything about the potential harmful effects of shady experimental drugs and mad scientist-level bioengineering? No? Then you sound perfect for the Umbrella Corporation.