Whoa there, viral marketeers! You have to be careful not to overshadow your product with the promotion, as these lovely shots of everyday people dressing up in Gotham City Impostors garb readily demonstrate. More »
THQ might be closing local studios in a bid to tighten its belt, but that hasn’t stopped its local PR from spending $10,000+ on an eyebrow-raising marketing stunt this past Thursday in Redfern, NSW. More »
Earlier this week, Nintendo sent me a copy of their next Zelda game. Regular post wasn’t good enough for their next Mario game. No, to deliver Super Mario 3D Land they went the extra ridiculous mile. More »
As promised last week, EA delivers the full version of its “99 Problems” Battlefield 3 TV spot today, unveiling never-before-seen gameplay footage and a new tagline aimed right between Modern Warfare 3‘s eyes. More »
Like a flaming crossbow bolt casually launched at gigantic rooftop slogan, Sony celebrity spokesmodel Kevin Butler returns to launch the “Long Live Play” marketing campaign. More »
Yesterday I cleaned my desk – for the first time in God knows when. If I had to choose one word to describe the experience, that word would be ‘traumatic’. More »
