marketing
News

Ever Considered A Career In Morally Questionable Pharmaceuticals?

Looking for a new line of work? Do you know anything about the potential harmful effects of shady experimental drugs and mad scientist-level bioengineering? No? Then you sound perfect for the Umbrella Corporation.

August 31, 2011
PlayStation

Long Live Play, Long Live Flaming Crossbows, Long Live Kevin Butler

Like a flaming crossbow bolt casually launched at gigantic rooftop slogan, Sony celebrity spokesmodel Kevin Butler returns to launch the “Long Live Play” marketing campaign.

August 25, 2011
In Real Life

Learn To Play Guitar Like A Gamer

We covered Ubisoft’s terrifying marketing ploy for Rocksmith two months ago. As it turns out, there was a much less scary marketing campaign going on all summer long.

June 21, 2011
Xbox

Great Ads, If Not Great Games, Coming To Xbox 360 Kinect

Soon Xbox 360 gamers will be able to get some use out of their Kinect: Interacting with a new suite of multimedia advertising set to hit the console and its $199 peripheral next year.

May 12, 2011
In Real Life

Video Game Marketing, The Age Of Convergence, And Cleaning My Desk…

Kotaku AU

Yesterday I cleaned my desk – for the first time in God knows when. If I had to choose one word to describe the experience, that word would be ‘traumatic’.

May 4, 2011
PC

Square Enix Floats Dead Island To America

Deep Silver is a lovely little company, but when a game generates the sort of buzz Dead Island stirred up with its stunning trailer, the big guns need to be called in. That’s why Techland’s zombie holiday game is coming to the Americas via Square Enix.

April 7, 2011
News

Hope You Like Ads, Because Battlefield 3 Will Shovel Lots At You

This may have been a prediction. It sure as hell sounds like a threat. This year, Activision and Electronic Arts will both spend more on the marketing for two games than many publishers will ever spend on developing one, said Electronic Arts’ CEO. As he was speaking to a conference of advertisers, it was surely music to their ears.

March 24, 2011
In Real Life

Serena Williams Drops Pants, Pretences In Video Game Ad

Let’s talk about sex. More specifically, sex, sports and video games; the perfect trifecta of ways to grab a certain demographic’s attention and hopefully dollars. Watch the above commercial, a web-only spot for 2K Sports’ Top Spin 4. I’ll give you a couple of minutes if you need some time alone.

March 23, 2011
In Real Life

But If We Had Portals, We Wouldn’t Need Buses

Or would we? We’d shoot one portal beside our couch, one on the side of the bus, and wait for it to reach its destination from the comfort of our own homes. Seattle’s mobile Portal 2 ads via Reddit.

March 22, 2011
PlayStation

Can Serena Williams’ Arse Interest You In Some Top Spin 4?

Before we go any further, we’re going to wager that, due to the jiggling booty on display, the repeated grunts of satisfaction, the dripping bodily fluids and the attire inappropriate for most tennis courts, that this ad for Top Spin 4 could be categorised as NSFW.

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